BLOGS... they seem to be talk of Internet marketing world these days, and for good reason.

Not only do Search Engines love them for there Content Rich pages, you also have ability to plug your Blogs "Site Feed" into an RSS feed and then have it syndicated to thousands of websites and directories giving your content more exposure to your target audience.

RSS(Real Simple Syndication) is a very Powerful technology that has been around for quite some time and when used correctly, can build an audience overnight.

If you want a crash course on what RSS is, in more depth, since nature of this article is to show you how to get your Blogs "Site Feed" listed in Yahoo! and MSN, I've provided a link to a page full of articles on RSS related issues. http://www.rss-specifications.com/rss-articles.htm

Now, depending on where your Blog is hosted, whether its through a free service like Blogger.com -- http://www.blogger.com or hosted on your websites server you should have a "Site Feed URL" that has .XML extension.

This is your "Site Feed URL".

You'll usually locate it within your Settings area of Blog control center.

Here's what mine looks like as an example: http://theiwe.blogspot.com/atom.xml

This URL is intended for a RSS News Reader, so disregard its appearance.

Once you find your "Site Feed URL", copy and paste it into Notepad because you'll need it for next steps coming ahead.

Now, what you need to do is go and set-up an My Yahoo! and My MSN account.

I've provided links for you below.

- My Yahoo! ==> http://my.yahoo.com

- My MSN ==> http://msn.com

It should only take you about 15-20 minutes at most.

If you already have accounts with My Yahoo! and My MSN, read on.

This is assuming you already have your accounts set-up, so your next step is to Login to your My Yahoo! account.

When you login, you'll be taken to your Yahoo! page immediately.

What you want to do next is go look under Yahoo! search box to left and click on "Add Content" link.

This will bring you to a new page.

From there, over to right by "Find" button you'll see an "Add RSS by URL" link, click on it.

A new window will open with a "Web Form". Simply copy and paste your "Site Feed URL" from Notepad into web form and click on "Add" button.

Be careful when you write.

Words you use, sentences you phrase will reveal what you are.

We come across so many examples daily.

There are sales letters that I do not even bother to go beyond first few lines.

There are others which keep me hooked till end.

What differentiates one from another?

-Use of right language.

What is right language you might ask?

-It depends upon occasion, I would say.

When you interact in real world your facial gestures and voice modulation can to some extent compensate for wrong selection of words though that too becomes difficult sometimes.

But internet is a faceless world.

Here your sole medium of communication is written word. It is in your emails. It is in your sales letters. It is in your website, advertisements and not to speak of many other things.

So when you use wrong word on net you will not be pardoned. Online business thrives on written sentences. Whether they take a form of sales letter, a promotional article or communication with your potential customers, your writing will influence your business.

What you write forms a personality of its own. In language each word has a unique identity, a unique meaning. Further amalgamation of words into sentences forms a structure that may vary in shape depending upon words chosen and how well they have been knit.

This whole process will differentiate a well built writing from a poor one.

This whole process will eventually distinguish an impact from a thud.