Not only do Search Engines love them for there Content Rich pages, you also have ability to plug your Blogs "Site Feed" into an RSS feed and then have it syndicated to thousands of websites and directories giving your content more exposure to your target audience.

RSS(Real Simple Syndication) is a very Powerful technology that has been around for quite some time and when used correctly, can build an audience overnight.

If you want a crash course on what RSS is, in more depth, since nature of this article is to show you how to get your Blogs "Site Feed" listed in Yahoo! and MSN, I've provided a link to a page full of articles on RSS related issues. http://www.rss-specifications.com/rss-articles.htm

Now, depending on where your Blog is hosted, whether its through a free service like Blogger.com -- http://www.blogger.com or hosted on your websites server you should have a "Site Feed URL" that has .XML extension.

This is your "Site Feed URL".

You'll usually locate it within your Settings area of Blog control center.

Here's what mine looks like as an example: http://theiwe.blogspot.com/atom.xml

This URL is intended for a RSS News Reader, so disregard its appearance.

Once you find your "Site Feed URL", copy and paste it into Notepad because you'll need it for next steps coming ahead.

Now, what you need to do is go and set-up an My Yahoo! and My MSN account.

I've provided links for you below.

- My Yahoo! ==> http://my.yahoo.com

- My MSN ==> http://msn.com

It should only take you about 15-20 minutes at most.

If you already have accounts with My Yahoo! and My MSN, read on.

This is assuming you already have your accounts set-up, so your next step is to Login to your My Yahoo! account.

When you login, you'll be taken to your Yahoo! page immediately.

What you want to do next is go look under Yahoo! search box to left and click on "Add Content" link.

This will bring you to a new page.

From there, over to right by "Find" button you'll see an "Add RSS by URL" link, click on it.

A new window will open with a "Web Form". Simply copy and paste your "Site Feed URL" from Notepad into web form and click on "Add" button.

But, I like it.

It makes this new form of communication kind of mysterious in a way, though, BLOGS have been around for quite some time and only recently have been recognized as a VERY valuable asset to Internet marketers.

Recently, I was visiting some Internet marketing related Forums and noticed many of threads having similar "Subjects" saying... "What heck are BLOGS?"

So, I did a little research and this is what I came up with since I was Very curious myself.

I think it's best that I clearly define to You exactly what a "BLOG" is so that as I go through this article with you, you'll have a clear picture in your head of what a Blog IS and so there won't be any confusion.

A "BLOG"(A.K.A. Web Log) by definition is:

A combination of online diary and/or guestbook. You sign up for a blogger account and then you enter information You want on your Website. Then you can set it so that only you can place entries on it or so that anyone can. Then you can either keep a private journal or you can have a place where your readers can get together and place entries to each other or to you.

So... there you have it in a nut shell.

To simplify it even more let's just say BLOGS are a place to go and post your personal thoughts that you can share with your subscribers and/or readership and receive feedback.

Now, for purpose of this article, now that you know true definition of a "Blog", I'm going to share with you some reasons WHY they're becoming a widely recognized "POWER TOOL" for Internet marketers around world.

So, with that said, lets go to Reason #1.

Reason #1. Great way to stay in touch with your subscribers.

Blogs are a great way to stay in touch with your subscribers and/or readership and builds regular readership Traffic to your little community where you can interact with them.

It also helps build rapport, which in turn, will help develop that TRUST in You, Your Products and/or Services that You recommend.

Reason #2. It's a great way to get "Feedback".

Blogs are a great way to get Feedback from your subscribers/customers simply because they have ability to leave comments on each "Post" you make which will then help you find what it is they're looking for making YOU look like a "Hero" in there eye's and putting $Money$ in your pocket.

Reason #3. Can be managed by ONE individual.

Blogs require NO "HTML" experience, making it easy for ANYONE to get started.

Most "Blog" communities online use what is called a "WYSIWYG" HTML editor.