Now, I know what you’re probably thinking, “Reading and eBook is just like reading an ordinary book.” I disagree. Here’s way, If you’re here reading this article then I’m pretty sure you’ve read your fair share of eBooks, and most likely most of those eBooks were on topic of internet marketing, making money from home, home based business opportunities, and on and on right? The reason that eBooks are ready differently than your normal novel is because of way they are sold.
Here’s what I mean… When you go to Borders to and pick up your favorite mystery novel you you’re not given a hard sell on benefits of buying that mystery novel right before you make decision to buy or not. At a book store, you buy a book because you decide you want it or YOU decide you need it for some particular task. No big promises are made as to results that you will after you learn books “hidden secrets”, so you take book at face value.
Now, things are totally different when you buy an eBook. So, let me go through steps and psychology that I used to go through when I bought an eBook. I think you might find some this pretty familiar…
First I would happen across sales page through some link, usually while searching for some sort of information that can help me earn money online. Then, I was hit with a powerful headline that says “Do XYZ after learning my SECRET and YOU to can make $1,000,000 TODAY!” I’d stop and say hmm… that sounds interesting let me read a little more about this secret to see if I can figure out what it is.
Next, I’d get sucked into sales page which would take me on an emotional rollercoaster which left me a burning desire to know what this author’s secret is and led me to believe that I couldn’t live without this information. I would then ponder on idea of making $1,000,000 today and ask myself “what if this information really will make me rich how much would it be worth?”
At this point I’d consider paying for secrets, but only if price was right. So, I start looking for sales price which is always hidden deep in sales page somewhere where you can never find to decide whether or not I was going to buy it (Finding price of an eBook is kind of like playing “Where’s Waldo?” you know it’s there somewhere but you just can figure out where. )
When I finally found it, if price was right I buy it. Then in a sort of nervous anxious rage I would download my new treasure and rip through it until I foundd “secret” hidden deep within. When I did find secret I was usually a little let down because it was either something that I probably could have figured out myself or it seemed to hard or it would take to long…. Then I threw book aside until next secret came along that struck my fancy.