One powerful little classified ad can make you a fortune! It will sell your product or service for months, even years, to come in any advertising venue you choose. On other hand, a weak ad won't produce enough income to justify time it takes you to write and submit poor little thing.
Writing great ad copy may be an art form, but it's an art that can be easily learned with a little guidance and a little practice.
So stop wasting your time writing useless weak ads. You can write powerful ad copy every time if you will follow three simple rules.
Rule #1 The headline of your ad must catch reader's attention instantly. Surfers scan ads at near speed of light and your ad is competing with a lot of other ads and information for their attention. The headline of your ad must bring that surfer to a screeching halt.
Rule #2 The body of your ad must not only hold reader's attention, it should get reader excited about your product or service. You want your visitors eager and ready buy your product or service before they reach your site.
Rule #3 The ad must target potential customers for your product or service. What's called a blind ad may draw a lot of visitors to your site, but few will buy, and we are looking for buyers, not "tire kickers." Right?
To illustrate just how strong an ad can be when these three rules are followed, I am going to show you two ads written for same product. Let's say I have just gotten resell rights to a new Ebook about how to write great classified ads.
This first ad will demonstrate a weak ad for this product and doesn't follow three rules for writing powerful ads.