How To Get The Media To Cover Your Story

Written by Ana Ventura

There are two big misconceptions that a fair amount of business professionals hold aboutrepparttar media and their attitude towards those inrepparttar 101068 public relations field.

The first misconception is thatrepparttar 101069 media despises anyone in public relations. Some people tend to think that journalists or other news writers prefer to dig up all their stories from scratch, and not get ideas from outside sources.

The second and opposite misconception aboutrepparttar 101070 media is that they are lazy, and simply print press releases sent out by PR groups word for word. It is thought sometimes thatrepparttar 101071 media runs stories or news about a particular company in hopes of getting more advertising dollars inrepparttar 101072 future.

In actuality,repparttar 101073 media recognizes public relations simply as a part of their field. Many times, public relations efforts bring about many interesting opportunities and stories for media folk, andrepparttar 101074 media does not avoid using nor actively seek out public relations material.

There are a few things that you can keep in mind when putting together material for release torepparttar 101075 media. The number one most important thing is thatrepparttar 101076 job of an editor is to find interesting and pertinent material for their audience.

The Art Of Writing Powerful Classified Ads

Written by Bill Daugherty

One powerful little classified ad can make you a fortune! It will sell your product or service for months, even years, to come in any advertising venue you choose. Onrepparttar other hand, a weak ad won't produce enough income to justifyrepparttar 101067 time it takes you to write and submitrepparttar 101068 poor little thing.

Writing great ad copy may be an art form, but it's an art that can be easily learned with a little guidance and a little practice.

So stop wasting your time writing useless weak ads. You can write powerful ad copy every time if you will follow three simple rules.

Rule #1 The headline of your ad must catchrepparttar 101069 reader's attention instantly. Surfers scan ads at nearrepparttar 101070 speed of light and your ad is competing with a lot of other ads and information for their attention. The headline of your ad must bring that surfer to a screeching halt.

Rule #2 The body of your ad must not only holdrepparttar 101071 reader's attention, it should getrepparttar 101072 reader excited about your product or service. You want your visitors eager and ready buy your product or service before they reach your site.

Rule #3 The ad must target potential customers for your product or service. What's called a blind ad may draw a lot of visitors to your site, but few will buy, and we are looking for buyers, not "tire kickers." Right?

To illustrate just how strong an ad can be when these three rules are followed, I am going to show you two ads written forrepparttar 101073 same product. Let's say I have just gotten repparttar 101074 resell rights to a new Ebook about how to write great classified ads.

This first ad will demonstrate a weak ad for this product and doesn't followrepparttar 101075 three rules for writing powerful ads.

Cont'd on page 2 ==> © 2005
Terms of Use