The first misconception is that media despises anyone in public relations. Some people tend to think that journalists or other news writers prefer to dig up all their stories from scratch, and not get ideas from outside sources.

The second and opposite misconception about media is that they are lazy, and simply print press releases sent out by PR groups word for word. It is thought sometimes that media runs stories or news about a particular company in hopes of getting more advertising dollars in future.

In actuality, media recognizes public relations simply as a part of their field. Many times, public relations efforts bring about many interesting opportunities and stories for media folk, and media does not avoid using nor actively seek out public relations material.

Writing great ad copy may be an art form, but it's an art that can be easily learned with a little guidance and a little practice.

So stop wasting your time writing useless weak ads. You can write powerful ad copy every time if you will follow three simple rules.

Rule #1 The headline of your ad must catch reader's attention instantly. Surfers scan ads at near speed of light and your ad is competing with a lot of other ads and information for their attention. The headline of your ad must bring that surfer to a screeching halt.

Rule #2 The body of your ad must not only hold reader's attention, it should get reader excited about your product or service. You want your visitors eager and ready buy your product or service before they reach your site.

Rule #3 The ad must target potential customers for your product or service. What's called a blind ad may draw a lot of visitors to your site, but few will buy, and we are looking for buyers, not "tire kickers." Right?

To illustrate just how strong an ad can be when these three rules are followed, I am going to show you two ads written for same product. Let's say I have just gotten resell rights to a new Ebook about how to write great classified ads.