How To Get Qualified Visitors to Your Site

Written by Denise Ryder, Marketing Coach

Having an eBusiness isn't just about getting gobs of people to your site and hope that a number of them buy. Having your little web counter screaming 50,000 visitors a day doesn't mean "jack" if no one buys from you. It isn't aboutrepparttar quantity of your visitors it's aboutrepparttar 144118 quality.

Steve Boutelle has realized this and it sparked this question from him...

Steve Boutelle here . . . LOVEDrepparttar 144119 article on ethics! - something that's definitely a major part of any truly successful business practice. I'm sending in my Marketing question- here it is:

What are your top proven recommendations for getting qualified, targeted visitor traffic to your site that will continue overrepparttar 144120 long term?

Great question and one that is onrepparttar 144121 mind of every eBusiness owner "out there."

I know you are probably looking more forrepparttar 144122 "tactics" to put into place rather than going back and regrouping a bit and we will get torepparttar 144123 tactics but first things first...

The main thing that has to be on your mind is to stay focused. When you first get into an eBusiness you have to do your homework. What I mean by that is find out what people want and need and then build a business around meeting those needs.

You CAN'T BE all things to EVERYONE. It just doesn't work. What you need to be isrepparttar 144124 "expert" per se in one or a group of related needs/wants and build your business around that.

When you are "focused" you will see that a great many things come together for you. You will find that you aren't spending gobs of money on traffic generating systems, withrepparttar 144125 hopes of getting "someone" to buy. You will have a better idea of where those people are and become more proactive in your marketing strategies and budget spending. There is a huge difference in terms of marketing dollars and success rates when you go from a mass marketing approach to a targeted approach ;o)

Go back and look at your web sites and look at it fromrepparttar 144126 shoes of a visitor and see what they see. That little exercise will ALWAYS give you a lot of information in figuring out why people aren't buying and what needs to be adjusted.

So...first thing in getting long term targeted traffic is to stay focused and try not to be everything to all people. Meetrepparttar 144127 needs and wants of a targeted market and notrepparttar 144128 masses. One you know your target market and what they want thenrepparttar 144129 following kicks in for you as far as specific marketing tactics is concerned...

1. List building - I have sprouted off here continually aboutrepparttar 144130 NEED to have a list (or several lists) of your own. A list that is separate from your affiliate programs so that it can follow you wherever you go. If you have a focus then of course your lists become more focused as well. You will have a list of people who have a want and need for your products/ services as opposed to just a bunch of tire kickers who aren't really sure what they want or need. Does that make sense??

Your business should have more than just one list. You can have a general list (ie, a subscribers list for your newsletter perhaps), and it should also have specific lists built around sales of certain products and services you offer. If you are inrepparttar 144131 health and nutrition market and sell several different products inrepparttar 144132 line, then for each product your sell, those customers become targeted to that product. You can then look at that and make targeted lists from that and act accordingly.

List building, as I said above, is THE KEY. You haverepparttar 144133 ability through your lists to be specific and target only those who want and need your products/services.

2. Advertising - once you know your market and who needs what you have, inrepparttar 144134 process you find out where they hang out. When you know what newsletters and forums they go to then it makes things easier for you. Again, you are focused with respect to your marketing and are going into newsletters that speak directly to your target as opposed torepparttar 144135 masses. Prime example here...

ProfitSpace focuses on marketing and copywriting tactics forrepparttar 144136 eBusiness owner. My target market for ProfitSpace is eBusiness owners.I can't tell you how many classified ads I receive from people who are selling health and nutritional products. A person who is selling H&R products specifically is targeting people with health issues. While yes I am sure that there are eBusiness owners with health issues, they aren't inrepparttar 144137 frame of mind to read about it in a marketing newsletter. They are looking for business help. That person selling these products would have generated far better response by going to a newsletter which targets health related issues.

You NEED to target your advertising to fitrepparttar 144138 newsletter you are advertising in. If you are SELLING health products then go to a health related newsletter. If you are trying to build a downline for your mlm then fine, stick with a newsletter geared towards business.

Another thing about advertising that will certainly help you in building long term targeted traffic. DON'T SEND A PERSON TO YOUR SITE, send them instead to a no cost eReport, eBook or eCourse that ties in and relates to your target/focus. REMEMBER if you don't have a list then you are basically shooting yourself inrepparttar 144139 foot. You WANTrepparttar 144140 email address andrepparttar 144141 name ofrepparttar 144142 DON'T WANT them to go to your site, see what you have, hope they'll bookmark you and come back. They won't do it.

Let me give you an example of what I mean...

Inrepparttar 144143 case of Mariangie who is promoting tele-communication products. Instead of placing a typical classified that leads a person to her site, she writes a no cost eReport on, to save money on your monthly cell phone charges and writes a classified promoting that report. BINGO she has a name and email address of someone who has a need to save money on their cell phone. You can go much farther in terms of marketing with a warm body to market to as opposed to marketing to a ghost ;o)

See how that works??

So...look atrepparttar 144144 focus ofrepparttar 144145 newsletter you are advertising in and make sure it reaches your target market...AND...lead a person to a report or some other list generating tool...NOT TO JUST your web site ;o)

3. Articles - I can't tell you how effective writing articles has been for my eBusiness (actually, yes I can!!). Articles RULE!! For one issue all eyes are on you, you take center stage. Writing articles as it relates to your business is a fantastic way of generating trust and rapport, and gives you credibility. We mentioned about about targeting your advertising and articles work in muchrepparttar 144146 same way. Find those newsletters who reach your target market then write good, informative articles that "talk to them." Share your knowledge and they will come and see what you have to offer, sign up for your reports/courses and spreadrepparttar 144147 word about you.

Email Marketing Systems to Help Boost Exposure and Profits... System #2 - Free eMarketing Kit

Written by Denise Ryder, Marketing Coach

We talk a lot about having a foundation and having a foundation is so vital to any business be it on or off line. Now having one is one thing but if you are like most and have no idea how to even build a foundation, then I can understand where people will become frustrated.

So, let's work on building a foundation for you. With a foundation in place you will at least know that there are some tactics out there that you can totally count on to deliever a consistent result for you. Once you have a foundation, then you can add in a new marketing tactic into your mix, test it, adjust it where it may need be and track it to see ifrepparttar result is consistent. If it proves to be then of course that tactic now becomes another within your foundation.

UNDERSTAND THIS...not every tactic is going to work for you. There are many reasons why this may berepparttar 144117 case. You might have decided to cut a step and doing so of course could jepordize your outcome. There are many variables which can come into play. The thing is that you TRACK and ADJUST until you FINDrepparttar 144118 right mix for your business.

So, are you ready? Ok then, let's roll up our sleeves and get at a system here, shall we??

There are TWO credo's that immediately come to my mind immediately when I think of email marketing strategies. I want to share them with you and I really want you to write them down on a sticky note and keep them someone where you will see them constantly.

Here they are... 1. How can I use this tactic so that I am always adding to or building a list?

By asking yourself this question you are putting yourself in a proactive state, which is fantastic! Many people are more reactive when it comes to their marketing efforts and reacting is likerepparttar 144119 little mouse running in that wheel in a cage, he spends all that time running and running and never gets anywhere. Itsrepparttar 144120 same with people who are reactive, they spend all that time reacting and not getting anywhere with their marketing results.

2. You CAN'T market to a ghost

Hits to your site doesn't mean "jack" if they don't buy and if you don't have a tactic in place that will enable you to follow up with that traffic. If you can't capture an email address and a name, then all you are doing is marketing to ghosts.

There are 1000s of sites out there that don't have an effective way of capturing an email address and a name so that they can follow up and build a relationship with. Many of these sites are affiliate sites and because ofrepparttar 144121 way they are set up you aren't able to make any changes to them. The way around that is to build your own theme-based site, add in your email marketing systems and of course your affiliate programs. It sounds hard, but it isn't and it shouldn't surprise you that all this isrepparttar 144122 exact strategy thatrepparttar 144123 top affiliate profit earners use.

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