How To Get Others to Market Your Product or Service for YouWritten by Debbie LaChusa
Marketing can be expensive and most small business owners don’t have big marketing budgets. So looking for targeted ways to get free marketing exposure is a great solution. You may have considered public relations as a low cost marketing tactic, but what if you can’t write, or you don’t have time to sit down and create a press kit or even write a press release? Well, there’s an easy way to get publicity that does not even require you to write a press release. Try donating your product or service for an auction or door prize. Very often, associations, groups and charities conduct live or silent auctions at their events. Or they give away door prizes to attendees to encourage attendance. Why not donate your product or service and benefit from free marketing exposure it can generate. Typically you will receive promotion during event, and in event program. You benefit from implied endorsement of group conducting event, and goodwill associated with giving away your product or service. You may even be able to write off cost as a business expense. (Please check with your tax advisor). And, not only will you receive free exposure, you will also gain a new customer. Who could tell a few friends, who could tell a few friends, who could tell a few friends ... you see where this is going. It’s a great way to get free exposure for your products or services and start to generate new customers. Not sure what groups or charities you should donate your auction item or door prize to?
| | 5 Tips to Help You Identify WHO To Market ToWritten by Debbie LaChusa
If you have your own small business, it's important to decide exactly who you will be marketing your products or services to. After all, you probably don't have time or money to market to everyone. And even if you did, it is not recommended.You'll want to select what is called a "target audience." This is an identifiable group of people you believe will be best prospects for your business. But for many small business owners, narrowing their focus to one primary group of people can be a challenging task. They want to help everyone — and very often their product or service CAN help a variety of people. It also goes against human nature to narrow your focus in order to grow a business. Common sense seems to tell us if we want to grow our business big, we need to appeal to more people. In reality opposite is true. When we narrow our focus to a particular group of people we become an expert in solving their particular problems. We get to know them very well and we can develop additional products and services to fill their needs.
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