Have you ever noticed that in any given market there are names you hear over and over again?

They appear on discussion groups, email lists, online newsletters, web pages, reviews, other people's products, and in a variety of other publicity venues.

What you really want to know is how do you become a winning "brand" in your given market.

You may be amazed to know that secrets of how to reach "expert" status in your given field are really quite basic. These powerful tips applied constantly, consistently with focus will help you get advantages branding will bring.

TIP 1 Do Something You Are Passionate About. Passion, experience and dedication are 3 key ingredients leading to "expert" status. Make sure you are doing what you truly desire and branding will come.

TIP 2 Do something you have or can gain experience with very quickly. Most people who operate and provide advice in their markets don't have direct experience. Get your hands dirty doing what you love and your experiences will shine through.

There is absolutely nothing worse than trying to find out WHO person is that owns a web site. I'm sure you all know what I'm talking about. Doesn't that just drive you NUTS? It drives me especially crazy when these "people" have nerve to call themselves a "professional". Yeah ok, I thought putting all your contact information on your web site is what classes you as a "professional". Hmmm, maybe I slept through that part in school.

And just what are they a Professional of? Hide and seek? Heck didn't we stop playing that game when we were like 5 or 6? I guess some people love that game so much they thought it'd be fun to do it online too. "Hey, let's see how long it takes our visitors to find out WHO we are, bet they can't find us"!

Well guess what Mr. Hide and Seek? You're one that's going lose out on SALES! Yeah ... you know stuff that brings you in CASH so you can pay your bills? (And there goes Mr. Hide and Seek crying his eyes out again cause he is not making any money online). Gee, I wonder why? Like, HELLO let's get with program here buddy! You gotta tell us WHO you are and WHERE we can reach you, BEFORE we start shelling out bucks.

Now here's a kicker ...