How To Get Listed Prominently on Yahoo!

Written by Don Crowther

It all started with a gasp…while reviewingrepparttar traffic report for one of our sites I noticed that traffic was down significantly fromrepparttar 128190 day before. I soon discovered thatrepparttar 128191 change had occurred at Yahoo.

So I navigated to Yahoo, typed inrepparttar 128192 keyword, and gasped. The trusty Yahoo search ranking page we had come to know and love (because our site was ranked #1) was gone! It had been replaced by what appeared to be a normal, non-categorized search listing like you would find at most other search engines. And more importantly, our site was no longer on top of that list!

By now you probably know that Yahoo has changedrepparttar 128193 way that it delivers search results. The old way, of showing a page of categories (Business and Economy > Business to Business > Construction > Metals) in response to a search has been replaced. Visitors now see a few one-line category links followed by a list of sites that rank well against that search term.

What does this mean for Internet Marketers? First, it probably means that your site has changed in ranking on Yahoo. You might be lucky and your site is in much better position now than it used to be. But you also may not even show up inrepparttar 128194 listing, especially if your success was based on having an alphabetically-prominent company name (Yahoo used to list sites alphabetically).

Second, it means thatrepparttar 128195 search engine battleground has probably changed yet again. Yahoo currently represents about half of all searches onrepparttar 128196 net. My prediction (and I’m sure Yahoo’s hope) is that since this change makes information easier to find, it is going to make them significantly more popular, resulting in greater market share, and hence more searches, going through Yahoo inrepparttar 128197 future. (I’ve already called my broker…)

Keys To Ranking High onrepparttar 128198 New Yahoo!:

The formula for getting ranked high on Yahoo used to be one ofrepparttar 128199 easiest to understand inrepparttar 128200 search directory/engine world. Now that formula’s not so obvious, and more importantly, it may become a moving target, just like most ofrepparttar 128201 other search engines. What works well this week, possibly won’t next. But that’s life!

In spite of that, it’s fairly clear that Yahoo will be utilizing several factors in their equation to determine what comes up first in their ranking. Keep these in mind as you register new sites:

1. Presence in their database. They won’t list you if you’re not there! So if you haven’t done it yet, get off your duff, dust off your credit card, and fork overrepparttar 128202 $299 to get your site listed. You can’t afford not to, period!

2. Presence ofrepparttar 128203 keyword in your URL, Yahoo title and Yahoo description. Yahoo still doesn’t appear to be ranking their search results based onrepparttar 128204 page content of your site itself, but rather byrepparttar 128205 information inrepparttar 128206 title, description and URL that is listed in their database for your site. Your site must provide valuable information to be accepted intorepparttar 128207 Yahoo directory, but when it comes to determining who gets ranked first on any given search, it’srepparttar 128208 words inrepparttar 128209 titles, descriptions and URLs that determinerepparttar 128210 ranking order, notrepparttar 128211 actual copy on your site.

Ideally,repparttar 128212 keyword that people will most likely find you under will be listed in your URL, your company name (which Yahoo will use forrepparttar 128213 title of your site in their listing) and right atrepparttar 128214 beginning of your site’s description on their database. For example: Compost Makers Inc. Compost makers, tools, and equipment for making your garden healthy

will score considerably better for a search on “compost makers” than would Bob’s Hardware Store Compost makers, tools, and equipment for making your garden healthy

3. Primacy ofrepparttar 128215 keyword in your URL, Yahoo title and Yahoo description. Yahoo places more weight on words atrepparttar 128216 beginning of terms than that same word later on in your description. So: Compost makers, tools, and equipment for making your garden healthy


Written by Alex Schultz

This article tells you how to get a top 10 ranking on every major search engine and how to eliminate 99% of your competition.

Firstrepparttar real basics, you need to understandrepparttar 128189 meta keyword tag. Most search engines use meta tags to index your website. So your meta tag decides which queries your page turns up on. It is inserted withinrepparttar 128190 element of your page and takesrepparttar 128191 following form:

To put it very basicallyrepparttar 128192 keywords in your meta tag should appear as many times as possible inrepparttar 128193 text of your page and MUST appear inrepparttar 128194 tags of your page, otherwise you will have a severely reduced chance of getting a high ranking. Do not try to trickrepparttar 128195 search engines by simply filling your page with a meaningless babble of keywords or keywordsrepparttar 128196 same colour as your background as these tricks are now understood by search engines and considered spamming. If you are found guilty of spamming your site will be removed fromrepparttar 128197 search engine without a trace. Harsh I know but that'srepparttar 128198 facts.

SLASH COMPETITORS TO 1% -----------------------

We all have keywords for which we wish we had top ranking, for me it's "paper airplanes"; for you it may be "video rental" or "holiday resorts" or any of hundreds of very general search terms. If you find your site keeps on ending up onrepparttar 128199 fifth page ofrepparttar 128200 search engines (where no soul has ever visited or ever shall) here is a trick to ensure you get a better ranking.

Once you have finished reading this e-mail go out and perform a search for your major keywords on Altavista or Infoseek or any search engine that gives yourepparttar 128201 number of pages it has found for your keywords. Tens of thousands, hundreds of thousands of pages turned up? You bet! So now you have to be sneaky. With all those hundreds of pages even if you hadrepparttar 128202 highest keyword density short of spammingrepparttar 128203 search engine and thousands of links acrossrepparttar 128204 net it is hit and miss whether or not you'll get a top ten ranking. So come away from that fantastic, wonderful keyword, it is bad for your health and likely to give you ulcers.

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