© 2002 By Vishal Rao. All Rights Reserved.
With new Yahoo! "Pay-For-Review" model it might be relatively easier for sites to get into directory but getting traffic from your listing is altogether a different story. And now with it's new annual recurring payment policy you have to be extra careful while submitting your site for a review.
Here are 8 things to keep in mind while submitting your site to Yahoo!
1) Selecting your domain name is most vital step in getting a top ranking in Yahoo! and also other directories like Dmoz and Looksmart.
Make sure your domain name is "Keyword Rich". You can make your domain keyword rich by simply inserting hyphens to separate words in your domain name. Yahoo! gives more relevance to sites with keywords in their domain name.
Take our domain name for example: http://www.home-based-business-opportunities.com/
It is made up of 4 different high-in-demand keywords: "Home Based Business", "Home Business", "Home Business Opportunities", "Home Based Business Opportunities".
While crafting your domain name, even you should try to keep your domain name such that it is made up of one, 2-4 words main or "parent" keyword; which in turn is made up of 2-4 high-in-demand "child" keywords.
You may or may not get a top ranking for all your targeted keywords but you can be sure of getting one for your main or "parent" keyword (If you do everything else right).
Even if you have to get a separate domain name for this purpose, GET IT! It is absolutely crucial for your ranking.
2) Sites which are placed higher in directory structure are given more relevance than sites which are placed lower or deeper.
For example a site listed in category - B2B/Business_Opportunities will be given more relevance than a site listed in category - B2B/Business_Opportunities/Directories
Here's a great tip to select most trafficked category for your website...
Once you have short-listed 2 or 3 category to place your site in to, check out cost of Sponsor Listings of those categories.
It's really simple. Visit following URL: https://ecom.yahoo.com/fast/sponsor
Enter URL of any website that is listed in your desired category (The URL should be same as it appears in Yahoo! and category should be a commercial category).
-----SIDEBAR----- Please note that Yahoo! accepts Sponsor Listings for only certain commercial categories and so this tip may or may not work for your category. -----SIDEBAR-----
You'll be asked for your Yahoo! ID. Once you submit information, you'll be provided with Sponsorship charges for that certain category. Repeat process for your remaining short-listed categories.