The most basic way to getting your business mentioned in media is to dispatch a press release. Almost all mass media (newspapers, magazines, radio and tv) accept press releases.
A significant portion of news and stories published through mass media originates from press releases. You can use press releases to announce a new website, expansion of existing business, change in key appointments or launch of a trade event.
In this article, I'll reveal to you five most important PR success tips that every press release should incorporate.
PR Tip #1. Never Pitch
The biggest PR mistake which people make when they write their press release is to write it like a sales letter. They try to sell benefits, low price, discounts, rebates, etc.
Editors who receive press releases are not interested in sales pitches. Their job is to present news worthy stories to their audience.
Instead of pitching 101 benefits of buying your latest product, tell editors in plain English why their audience will be interested in your story.
We read and hear all kinds of news daily. They don't sound like product pitches - they are news! That's what editors want - news!
PR Tip #2. Make It News Worthy
Examine your story from all possible angles. Which angle would make a juicy story that appeals to your targeted media audience?
Here's an example. Your beverage company just launched a new website and you want to get it mentioned in media. How do you make your story news worthy?
Perhaps on your new website you are offering a complete online guide to best restaurants in state. That's your news angle!