A significant portion of news and stories published through mass media originates from press releases. You can use press releases to announce a new website, expansion of existing business, change in key appointments or launch of a trade event.

In this article, I'll reveal to you five most important PR success tips that every press release should incorporate.

PR Tip #1. Never Pitch

The biggest PR mistake which people make when they write their press release is to write it like a sales letter. They try to sell benefits, low price, discounts, rebates, etc.

Editors who receive press releases are not interested in sales pitches. Their job is to present news worthy stories to their audience.

Instead of pitching 101 benefits of buying your latest product, tell editors in plain English why their audience will be interested in your story.

We read and hear all kinds of news daily. They don't sound like product pitches - they are news! That's what editors want - news!

PR Tip #2. Make It News Worthy

Examine your story from all possible angles. Which angle would make a juicy story that appeals to your targeted media audience?

Here's an example. Your beverage company just launched a new website and you want to get it mentioned in media. How do you make your story news worthy?

I have a medium-term website promotion strategy that I would like to share with you; it practically guarantees getting visitors to a website! The strategy boils down to this simple and do-able process:

o Find out what people are searching for o Choose a popular topic that has few or no competing websites o Create a site about this topic o Promote web site, paying particular attention to Google

That's it.

All of these steps are relatively easy to achieve too!

=> Find Out What People Are Searching For - What's In Demand

Sign-up to Wordtracker's FREE top 500 keyword report that shows 500 most popular search terms on web - http://www.wordtracker.com

=> Choose A Popular Search Term (Topic) With Few Competing Sites

Choose a few search terms (keywords) from report above (preferably a search term that you know something about). Feed these search terms into Wordtracker; Wordtracker then generates further keyword combinations that you may not have thought about.

Add most appropriate keywords to Wordtracker's basket. From this basket Wordtracker then determines popularity of a particular keyword on search engines, and number of competing websites there are for that keyword.

Yes, Wordtracker literally lets you know what your chances of achieving a top 10 search engine position are for a given keyword. (Wordtracker's free trial uses AltaVista as search engine, and unlimited version uses all major search engines, and costs less than a few UK pounds per day.) - http://www.wordtracker.com