What you are about to read is a step by step guide to getting FREE publicity. Simply, this is advertising that costs nothing, yet can bring in regular and substantial orders for your products and services.

Regardless of business you're in, you always want publicity for your products and services. After all it is "free advertising" essential to growth of your business.

However for maximum effect your publicity campaign must be well thought out and pre-planned.

This article shows you a step by step approach to getting FREE advertising through your publicity campaigns.

Step 1

You must determine beforehand where you intend to conduct your publicity campaign.

Which of following are you targetting :

Printed Mass Circulation Media Internet Publications Radio Television Trade Shows Other (e.g Industry publications)

Step 2

Write a Cover Note to main decision makers.

The cover note should be short, no more than 100 - 150 words.

Explain why your article is news and why it will appeal to readers.

For example - If you offer people business opportunities, you could write something like :

------------------------------------------------------------ Write a brief explanation of what your business opportunity is about. (Tell editor what this opportunity is about.)

This business opportunity is aimed at people trying to achieve financial freedom. It is also useful for those already in business, who want to build multiple income streams. (Tell editor who it is aimed at)

This will be of real value and interest to your readers. (Tell editor his readers will find it of benefit)

Please review and if you need any more information contact me at....(Ask editor for action) ------------------------------------------------------------

If you intend to send publicity material by snail mail, print cover note on good quality, pastel coloured paper. Blue or Ivory works well.

Make sure your cover note is addressed to a named decision maker.

In general for newspapers this will be City or News editor, for Radio and TV it will be News Director and for all publications Managing Director.

Step 3

Presentation and layout of Publicity Release.

The Publicity Release is a short article no longer than 500 words.

The layout of article is critical.

Make sure you have about one inch in margin at top and bottom of page. Allow one and a half inches margin around left and right edges of page.

In top margin write in capitals PRESS RELEASE and DATE.

Set date a day or two forward of your posting date if you intend to send publicity release by post. This ensures date is current when your release is opened.

If you are sending release out by e-mail, set date to date you send mail out.

Skip a line or two and then write in capitals FOR IMMEDIATE RELEASE

Finally in bottom margin write in capitals FOR MORE INFORMATION followed by your name and contact details.

Step 4

Writing Press Release.

The Press Release uses same techniques of copy writing as you would use in writing a sales letter or an advert.

How many times have you had a marketing question and didn't know where to find answer ?

When I started out in Internet Marketing I had so many questions about business.

* How do I get started ? * How much will it cost to get started ? * Where can I find products to sell ? * How do I track my marketing campaigns ? * How should I price my products to maximise conversion ? * How can I improve traffic to my site easily ?

To make matters worse, these questions came to me in a random order and many times by time I had researched answer to one question, I had forgotten earlier answers to other problems.

From my visits to Forum boards, I know other people have same problems but no one seems to have a simple answer.

So I set out to find a solution...

-------------------------------------------------- Step #1 - Finding Respected, Knowledgeable Mentors --------------------------------------------------

Mentors and coaches don't come any more expert or with greater recommendation than Jonathan Mizel and Alex Mandossian.

Alex has helped his clients generate more than $183 million over last 12 years from TV spots and infomercials. Despite this level of success, he is better known as a leading authority on web site traffic conversion strategy.

Jonathan, is editor of one of oldest Online publications, "Online Marketing Letter." He has been an active Internet Marketer since 1991. In that time he has helped to generate millions of dollars for clients such as Intel and American Express.

It is now almost impossible to see these guys at Internet marketing retreats for anything less than a few thousand dollars. And that's when they have time to be there.

Their cosultancy fees run into hundreds and thousands of dollars per hour or day, because large corporate clients will pay this type of money for their knowledge.

You need information from experts like these. People you can trust, but...

...mentors and coaches like these are incredibly expensive !

So just imagine what it would be worth to you having these guys taking time out to answer your questions !

Read on and you will see why I was delighted when I stumbled on their solution.

----------------------------------------------- Step #2 - Ask The Mentors To Provide A Solution -----------------------------------------------

In fact, there was no need to convince these two guys that a problem existed.

Alex and Jonathan had recognised need for clear answers to questions such as one's you have.

They could see for themseleves that Internet Marketers everywhere had questions and problems.

They recognised need for clear and easy to follow answers to your common Marketing questions.

But they are busy and doing another seminar was not really on agenda so they sat down and came up with a simple solution.

The time and reason for "The Marketing Brain Dump" had arrived.

So, they wrote and spoke to their lists of customers and prospects and invited them to send in Marketing questions.

The result was a list of over 180 questions on marketing problems exactly like ones you and I have.

The two marketers then sent out restricted invitations to ONLY their list members to join a teleconference in which they answered questions.

They called event "Marketing Brain Dump".

Believe me they held nothing back. They spilled their guts as they answered questions like yours.

Unbelievably, this incredible gold mine of information would have remained unavailable to rest of us...

...but fortunately someone had brainwave of recording teleconference and now you and I can benefit from their knowledge.

------------------------------------------------ Step #3 - Let's Find Out How Good This Stuff Is. ------------------------------------------------

OK - so you have two world class marketers sharing their knowledge with you on questions you and most other marketers have.

But how good are they ?

Well, for over 5 hours, Alex and Jonathan give you detailed answers to all your questions and others you probably haven't even thought of.

I have listened to this 7 CD-ROM set many times and I still find new answers that I didn't fully appreciate first time round.

Let me now share two gems recorded at this event with you.