How To Get FREE Media Publicity With Your Short Announcement

Written by Kevin Nunley

Every day radio, TV, newspapers, and ezines give away millions of dollars in FREE publicity. There is nothing like waking up inrepparttar morning torepparttar 124469 sound of your favorite radio announcer enthusiastically recommending your product, service, or idea. Your good reputation can spread far and fast, virtually over night.

Usually businesses send out press releases to get their news to editors. But there is something many editors like even more: a media announcement.

Media announcements are short. They usually have a headline, a paragraph or two with more details, and contact information. That's it.

Here is an example:



Marty and Melda,repparttar 124470 stars ofrepparttar 124471 hit movie "Kids Alone" will appear at Rotworth Cookies, 1010 State in Centerville, to explain why they insisted on Rotworth Cookies forrepparttar 124472 movie. The treats are prominently featured in a key scene and are essential torepparttar 124473 film's plot.

Date: Saturday March 3. Time: 10 AM

Contact: Roger Smith, Rotworth Cookies 555-1213


Try your hand writing your own media announcement. You can use my media announcement creator at Simply enter your contact info and a few sentences about your business and--presto--your announcement is created and emailed to you.

Editors likerepparttar 124474 short, simple, easy-to-grasp format. When you've got 100 press releases crossing your desk, a QUICK message is always welcome.

Use your headline and paragraph to focus onrepparttar 124475 "juicy" part, as I like to call it. Inrepparttar 124476 example, stars from a hit movie appearing locally wasrepparttar 124477 juicy part. It'srepparttar 124478 hook that an editor knows will interest many people in their audience.

That last point isrepparttar 124479 key to getting press. It's not what YOU feel is important, it's whatrepparttar 124480 EDITOR thinks her audience is interested in that counts.

Most media people instinctively believe they can interestrepparttar 124481 audience in only a few stories at a time. They know their best bet is to connect new stories to topics that already haverepparttar 124482 public's attention.

Look for ways to connect your story with topicsrepparttar 124483 media covers frequently. Media love celebrities, scandals, community improvement, and politics. They love science and technology stories when they pertain to our health or scare people (I know, it's a cynical point, but a key factor, especially in TV news programming).

Media especially like local angles on a national or international story. If Congress is about to pass a controversial law affecting cookie production, Rotworth Cookies can get local coverage by explaining howrepparttar 124484 law will impact its many employees, all who are local citizens known by many inrepparttar 124485 audience.

All media like controversy, but talk radio likes it most. One smart radio programmer once told me "if talk radio doesn't have controversy, it's dead." TV likes events that are visual. That's why you seerepparttar 124486 mayor opening a new store with a GIANT key orrepparttar 124487 CEO of a business giving a GIANT check to a charity. Newspapers deal more with ideas and what people said. Make sure you have some interesting, colorful, or pithy comments ready forrepparttar 124488 reporter that calls.

Why You Need Offline Marketing for Online Sales

Written by Robert Wardrick

According to internet industry traffic figures, over 80% of all websites don't receive any measurable visitors traffic.

Why you need Offline marketing for Online sales?

1) Every prospect will not see your newsletters, ezines, articles/resource boxes.

2) Throughrepparttar search engines you are competing with millions of other direct competitors.

3) Unless your products and services are for frequent uses,repparttar 124468 less repeat business.

How To Reach The Offline Markets?

Use Guerrilla Marketing Tactics.

Get your URL in front of real 'live' prospects however and whenever possible;

Start your offline marketing mix atrepparttar 124469 local level, "Hometown Netpreneur Goes Big Time."

+ Use your URL to sponsor civic community projects

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