How To Get Celebrities To Endorse YOUR Product

Written by Louis Allport


How would you like celebrities to endorse your product?

Perhaps that sounds crazy. Well, here'srepparttar info...

But before anything else - let me stress that when I say "celebrities", I'm not talking about Tiger Woods or Tom Cruise!

Who I'm talking about is celebrities in YOUR market. People who are very highly thought of and well known inrepparttar 145537 market you're selling to. People who your target market look up to.

Take this real life example:

An online publisher named Alex was just about to launch an information product revealing psychological sales tactics.

However, even though his product was ofrepparttar 145538 very highest quality, Alex was looking for something "extra" that would increase sales ofrepparttar 145539 product even more.

What Alex wanted to achieve is to boost *credibility* inrepparttar 145540 sales message presentingrepparttar 145541 product. So visitors to his site would actually believe what they read, and therefore be a lot more likely to buy.

Now, sincerepparttar 145542 product Alex was selling was revealing sales and marketing tactics, it would of course be purchased by people interested in selling more online.

So who better to give Alex a testimonial than a world famous marketing expert?...

Alex managed to get a testimonial from none other than Joe Sugarman - hugely successful direct marketer and famous for his BluBlocker sun glasses infomercials.

So - how do YOU go about boosting your own sales with testimonials from celebrities?

Well, let me firstly stress that unless you already have a relationship withrepparttar 145543 person (you know each other), there's a strong chance they won't reply to you. They may, or they may not. So be prepared for that.

Sending them an email is quick, but I get 200+ emails a day atrepparttar 145544 moment (spam included), and that's onrepparttar 145545 low end compared torepparttar 145546 number of emails some people I know get.

So email may work if you're looking for a testimonial from a celebrity in your market, but don't hold your breath.

Take Your Publicity National to Grow Your Financial Planning Practice

Written by Ned Steele


Think that you aren't big enough for national media coverage? Says who? Certainly notrepparttar USA Today. In one recent two-week period, they quoted financial planners in Southfield (Michigan), Dublin (Ohio) and Clearwater (Florida). These are not exactly metropolitan hubs.

When your media confidence and experience grow, consider branching out to a larger audience than just your hometown or targeted industry.

To go national, you may want to consider using lists and directories where you can search for what media to go to, and learnrepparttar 145536 best way to reach them.

There are three kinds: free web-based links to hundreds of media, (like kidon.com or Newslink.org), published directories, CDs, and subscription web sites (like Baconís and Burrelle's) and customized, low-cost lists from brokers or similar providers. Your local librarian will be able to help you, too.

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