How To Get Big Sponsorship Money for Your Band, Tour, Event or ProductionWritten by Thom King
Touring is a bands greatest opportunity for success. But, touring can be very expensive. Getting your tour, band or event sponsored is critical to your success. Sponsorship can off-set production, travel, promotion and virtually any of your expense. The right sponsor can also significantly augment your advertising, publicity and promotions. But, getting sponsorship participation can take a lot of effort and commitment on your part. You will need to prove to potential sponsors that your opportunity will deliver a good return on investment for them. The following is a step by step procedure we have used at Multimediary Entertainment Marketing to secure hundreds of thousands of sponsorship dollars for numerous tours, events, artists, television programming and feature films. We have done this for several major record labels and both signed and unsigned artists. Now we want to share our knowledge experience so you can do this on your own. Create an Introduction Letter The first step in securing sponsorship dollars is to craft a professional introduction letter highlighting features and benefits of opportunity you are offering. Some of these features and benefits might include inclusion in advertising, product sampling, banner display and more. After you have given a brief overview of opportunity close letter by asking their permission to send them a more detailed presentation. The introduction letter is most critical part of sponsorship success equation. If well crafted, it will get your foot in door. Demographic Analysis Understanding your audience is critical. Potential sponsors will want to know who you are reaching. The best way of gathering this information is right at you finger tips. Call radio stations you think should be playing your music. Ask for an account executive and ask this person to fax you their Tapscan, Scarborough or Prism demographic and qualitative information. In all likelihood you will now be armed with a detailed overview of what your audience looks like and can match this up with potential sponsors. You will also have a great hit list of companies to start hitting. Creating Your Sponsorship Presentation No that you have your introduction letter and demographic profiles you are ready to begin creating your presentation. The presentation will seal deal with sponsors only if it contains all information they will need to make an educated decision on your opportunity. The presentation must contain following elements: 1.A Two to three paragraph overview of your opportunity 2.A detailed overview of tour routing, markets and venues 3.An overview of what type of public relations and media support you expect to have and how sponsor will be included 4.Your audience and demographic profile 5.Tour partnership deliverables or what sponsor will receive for their investment 6.The total investment you are looking for from your sponsor and return a sponsor can expect
| | Making Money From A Content SiteWritten by Calin Jonel
Many Internet companies have based their business model solely on advertising revenue, and most have failed. Perhaps it's because Internet advertising is still in its infancy, perhaps it's because current advertising models don't work. Either way I'm here to give you a quick rundown of basics of selling advertising and how you can generate some additional revenue by selling advertising space on your site.First you'll need to know some basic Advertising Industry Definitions: CPM - Cost per thousand impressions (banner ad views) CPC - Cost per Clickthrough (every time someone clicks on banner) CPA - Cost per Action (sign ups, filled out forms, purchases, clicks) ROI - Return on Investment How to start generating additional revenue now: One easy way to start earning extra money right away is to join an Ad network, though lately many have begun rejecting sites simply because of enormous glut of inventory that they already have. Nevertheless my recommendation is that you try to join several banner networks such as: Adflight, Adtegrity, Advertising.com, BurstMedia, Engage, FastClick, Sonar, ValueClick and Websitesponsors and divide your ad inventory between those that accept you. If you carefully monitor results from each ad network over a period of one to three months you'll be able to maximize your revenue opportunities by dropping weakest performing networks from your site. Another way to generate additional revenue from your website is to try various affiliate programs, both AssociatePrograms and ClickQuick have a thorough list. I recommend that you experiment selling products and services that fit profile of your site's audience and calculate how much money you're making per 1000 ad views. Be aware that many affiliate programs are very poor, and will make you very little money. You'll have to hunt around quite a bit to find one that pays well. My recommendation is that you don't run banner ads to promote these affiliate programs, but rather use text links and newsletter ads. Use your Banner ad space for ad networks. Two other options of generating revenue have caught on recently. Number one is search box programs in which you put a form on your site and get paid on a per-search basis. Search123, SearchTraffic and SearchReferral are all popular and well respected. You can expect to make 3 to 10 cents per search generated through your site.
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