How To Get Attention, or: 'As You Read This, You Feel an Irresistible Urge to Go On Reading!'

Written by Kai Virihaur

We all want attention. As children we craverepparttar attention of our parents. Later in life, we want to be seen and noticed by friends and lovers. And when running most any type of business, we must attractrepparttar 108036 attention of our potential customers.

But how do you get somebody's undivided attention? When you were an infant, you got attention by screaming and crying. Then your parents knew you needed your diapers changed. As an adult, you can try usingrepparttar 108037 same method to get noticed. Sure, you will get noticed - but in a negative way!

Onrepparttar 108038 Internet, every website that is selling something hasrepparttar 108039 need to be attention-grabbing; to makerepparttar 108040 visitors read about their offer rather than just clicking away. Some are then tempted to userepparttar 108041 infant method of getting attention: screaming and yelling. Popup-windows that pop up in your face and obscurerepparttar 108042 page text you're just trying to read, is one example. Flash-generated intro's that stop you in your tracks and say "Heeey, wait - before you read about our products I've got this f-a-n-t-a-s-t-i-c visual effect to show you...!" is another example of attention-grabbing contraptions that actually defeat their own purpose. They yell and scream at you, and draw your attention torepparttar 108043 fact that you'd better spend your precious time somewhere else.

One of my websites is called "The Hosting Finder". It provides some reviews of carefully selected web hosting companies;repparttar 108044 site also offers articles and RSS-feeds on web development and related topics. In other words, I am not selling anything on this website, and so I do not feel it would be appropriate to use a hard-selling jargon in my introductory headline. Right now, it reads:

"Finding a Web Hosting Provider That Will Take Good Care of Your Precious Web Pages ... Can Be Confusing"

(I then explain how I researchedrepparttar 108045 web to find good hosting services based on un-biased customer ratings rather than hype.)

Recently, a marketing consultant offered to look at this website and give me some feedback at no cost. I accepted, and after checking my landing page he declaredrepparttar 108046 headline to be "generic and bland". Instead, he suggestedrepparttar 108047 following:

Hitching a Ride on Current Events

Written by Paul J. Krupin

You have permission to publish this article electronically or in print, free of charge, as long asrepparttar bylines are included. A courtesy copy of your publication would be appreciated - send to

Hitching a Ride on Current Events by Paul J. Krupin

Current events do present opportunities for media coverage. To see whether you can get involved requires you to analyze what you have and quickly identify what you can bring torepparttar 108035 table thatrepparttar 108036 media needs. Obviously you do not want to be scene as an ambulance chaser. But there are ways to get out in front ofrepparttar 108037 news, regardless of what happens.

If you think about what media does in response to an event, they go through several stages of activity. Break these stages down and identify specifically what these activities involve.

On any event of noterepparttar 108038 media needs:

- relevant facts and explanation to provide insights into what this event means torepparttar 108039 watching public

- expert commentary with an ability to assess and relate history andrepparttar 108040 past torepparttar 108041 present andrepparttar 108042 future

- analysis of impacts and consequences

- opinion on what individuals, organizations and cognizant governments should or shouldn't do

- evaluation of developing trends and consequences

- prevention, protection, remeditation or financial protection ideas and strategies and remedies forrepparttar 108043 people involved directly orrepparttar 108044 next touched andrepparttar 108045 support network for both.

If you can clearly identify and then flesh out your ideas and credentials, you can send a fax or email and draw attention to yourself and offer to providerepparttar 108046 information torepparttar 108047 media for their use.

The real key is to not look backward but look forward. The actual news releases you write do need to contain some key information. Successful event follow-up news releases:

1. Have a short and torepparttar 108048 point headline

2. they clearly state what, when, where, why, and howrepparttar 108049 ideas benefitrepparttar 108050 targeted impacted group of people

3. it also clearly states whyrepparttar 108051 information is of interest torepparttar 108052 media audience.

4. Provide a quick, solid, easy to use statement of facts, issues, analysis points, conclusions, questions and answers, talking points, or whatever it is you have to offer.

5. Presents your credentials quickly, which qualify you as an expert worth trusting.

6. Provides clear contact information (name, phone and email) that allows for quick booking ofrepparttar 108053 interview.

7. Offersrepparttar 108054 media more free additional information quickly (review copies, white papers, pdf files, etc by web site, e-mail, fax, overnight).

You should send out your news release as soon as you can afterrepparttar 108055 event occurs becauserepparttar 108056 clock is running oncerepparttar 108057 event starts.

One key guerrilla tactic, once an event occurs, is to create a likely timeline whereby you predict what will happen over time, and identifyrepparttar 108058 key events and opportunites for your timely intervention. Then you pitch and letrepparttar 108059 media know what's going to happen.

Forrepparttar 108060 Sunday tsunami and tidal wave situation, an expert in waterbourne diseases would be able to get out in front ofrepparttar 108061 media needing this expertise simply because it can be calculated whenrepparttar 108062 threat of disease will happen and whenrepparttar 108063 media will needrepparttar 108064 help. The need arises two to three days afterrepparttar 108065 event. What's next? What else willrepparttar 108066 media need by Friday? Sunday? Day 12 through 15?

The timeline allows you to factor inrepparttar 108067 lead time appropriate forrepparttar 108068 type of media you want to focus on. 

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