How To Find Deep Discount Pro Online Marketing ToolsWritten by Robert Decker
You can't row a boat without an oar or build a house without a hammer. And, you can't build an online business without essential Internet marketing tools. Sadly, thousands try (unsuccessfully) everyday. Those who do use online tools are generally paying far too much for them because they haven't yet looked into alternative. I'll tell you about that in a minute, but first... What's most important online tool we need? A website, of course. No brainer. How else would potential online customers find out if we have what they need? Next, we should at least have an autoresponder to help automate our marketing efforts and an ad tracker to keep track of which ads are pulling and which are a waste of time. These two are a "must have". Hold up a minute... Before we go any further, it's important to mention that I don't recommend using a complimentory autoresponder, ad tracker or any other no-cost marketing tool. You never really get something for nothing. We all understand that, right? Who, in their right mind, is going to "give" you a professional marketing tool without somehow extracting something from you in return? A crazy multi-millionaire? No-cost autoresponders, for example, usually have ads at top of message your responder sends out. Do you really want your potential customer to see someone else's ad on your promo message? A good autoresponder generally costs around $20 monthly and a decent ad tracker around $20 a month. That's $40 for only two essential online tools. There's no longer a need to pay that much! Those who sell online tools at those prices will give all kinds of reasons why theirs are worth high prices. And, maybe they are. If products are good and buyer is happy, I don't have a problem with them charging what buyer will pay. That's capitalism at work. We once paid those prices. Now we don't. We found a better way. So, what is alternative to paying high prices for online tools (without having to give up professional quality)? It's called "bundled services". This is when a company takes multiple products or services and bundles them into a neat package so that consumer gets several services at a considerable lesser price than if they bought them separately. You've probably noticed major telecommunications and TV cable companies bundling services over past year. It's
| | Double the Effectiveness of Your Company BrochureWritten by Frauke Nonnenmacher
Let's face it - most brochures go straight into bin. But if you know big mistake to avoid, as well as secret to make people keep your brochure - and read it, over and over again - you're laughing.The big mistake I'm talking about is that brochures too often focus on company itself. They describe, in great detail, company's commitment to excellence, how pro-active company is, how many awards company's products or services have won and how innovative they are. Prospective clients, of course, couldn't care less. Prospective clients want to know what's in it for them. They want to improve their bottom line. They want to make their lives easier. That's what's important to your clients. To get their business you must fulfill their needs. And that's what your marketing materials must communicate - how you can help them. And don't just tell your clients about benefits of your services - show them. Nothing is more convincing than a good demonstration of how you can help. So use your company brochure to do just that. By offering information your client can use, you'll demonstrate benefits of your services and create a "value added" brochure. The more useful information, stronger your demonstration will be. For example, if you're a web design company, include a section: "Top 7 Questions to Ask Before You Hire a Web Designer". Then outline problems bad web design can create. Explain how your client can spot inferior service. If you're a printer, give some advice on "How to Get The Best Results From Your Printer", possibly with tips on formatting text and graphics.
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