How To Fight Spam

Written by BB Lee


(600 words)

Spammers send out thousands of emails per day. They know most ofrepparttar emails will be deleted but for every thousand they know one sucker will bite.

The result, your email account will overflow with hundreds of unwanted emails from strange marketers. Consequently, legitimate business email will get lost inrepparttar 109590 junk.

What is Spam? Spam(Junk Mail) isrepparttar 109591 mass distribution of unsolicited email acrossrepparttar 109592 Internet by certain unscrupulous marketers. Why do they choose this marketing tactic over others? Email is a cheap way to reach a large market.

Problems arise when these unethical spammers bombard accounts with their unsolicited sales literature. Most of their junk is blatant sales pitches for worthless garbage. In fact, most of their crappy stuff can be categorized as deceptive, fraudulent, get rich quick schemes, porno garbage, chain letters or MLM scams.

Hit And Run Tactics. Once a spammer gets your email address on a hot list you'll get hundreds of junk emails per day. This will make it difficult for you to separate legitimate emails fromrepparttar 109593 spam. Believe me, complaining does not work. Most spammers supply a fake return e-mail address. Spammers also use FREE trial ISP accounts. Likerepparttar 109594 one's offered by AOL. Once they've used uprepparttar 109595 free trial they are onrepparttar 109596 run to another ISP.

Unsubscribing Tactics. Never clickrepparttar 109597 unsubscribe link contained in their emails. Clickingrepparttar 109598 link will verify that your email address is legitimate and active. Thus, leading to even more unsolicited emails. Okay. This sounds tricky and unethical. Of course! Spammers are liars!

Who Pays For Spam. You,repparttar 109599 consumer. And your ISP. The average consumer spends 7 seconds reading or rejecting spam. Multiply this by hundreds per day, adding up to thousands per month. This takes a big chunk out of your Online time. Andrepparttar 109600 price you pay for your ISP service. AOL complained of receiving over 1.8 million spams from one spammer per day until they filed a court injunction to stoprepparttar 109601 spam attacks. But not before causing thousands of consumer complaints.

There Ain't No Such Thing As A Free Lunch - Hotmail

Written by Richard Lowe

This column is about TANSTAAFL, which is a term from a book by Robert A. Heinlein (one ofrepparttar best Science Fiction authors that ever lived) called "The Moon Is A Harsh Mistress". The term means "There Ain't No Such Thing As A Free Lunch". This concept isrepparttar 109589 basis ofrepparttar 109590 plot ofrepparttar 109591 book, which is about a Lunar penal colony and it's attempt to free itself from Earth domination.


Recently Microsoft instituted a new policy regarding their Hotmail service which annoyed a large number of customers. Like most free email services, Hotmail has been struggling withrepparttar 109592 recent failure ofrepparttar 109593 advertising model. (Advertisers pay for services to show ads to people, who getrepparttar 109594 services for no cost). This failure means fewer advertisers are willing to pay, and those that do pay demand lower costs and higher returns.

Hotmail has takenrepparttar 109595 same tack as many other previously free services - they are attempting to remain free, but reducerepparttar 109596 benefits ofrepparttar 109597 free accounts in order to entice people to spend money for paid accounts.

Their new policy was simple and seemed straightforward to them. They simply decided to delete all emails inrepparttar 109598 SENT items folder that were older than thirty days. This seemed like a perfectly valid decision to them, so reasonable that they only sent one notice to their users.

Well, it was not reasonable at all.

I've run into similar boneheaded thinking before, of course. I managerepparttar 109599 production computer department of a multi-billion dollar company. Our job is to ensure that all ofrepparttar 109600 user workstations andrepparttar 109601 applications servers are up, running and doing useful things 24 hours a day, seven days a week.

One day one of my people (who should have known better) decided he needed to work onrepparttar 109602 workstation ofrepparttar 109603 CFO (Chief Financial Officer). Disk space was low, so he emptiedrepparttar 109604 trash can. Seems perfectly reasonable, doesn't it?

Well, as it turned out,repparttar 109605 CFO was usingrepparttar 109606 trash can to store documents. She never emptied it, and thought it was just another folder. So she stored hundreds of sub-folders and thousands of vital company documents there. She thought of it as a place to put documents that she no longer needed.

Now, just about any other user would have been told that this was not proper and that would have beenrepparttar 109607 end of it. However, this wasrepparttar 109608 CFO, a vice president in a multi-billion dollar company. We had to scramble to recoverrepparttar 109609 documents, and only managed because I had made a backup of her system, includingrepparttar 109610 recycle bin.

The Hotmail action was discussed on several forums recently. Below are some ofrepparttar 109611 conclusions and my answers. You may find this interesting.

Why would Microsoft do such a terrible thing? - The point is Microsoft (and Yahoo and others as well) are trying to give an incentive for people to pay for their service. Thus, slowly removing features fromrepparttar 109612 free service isrepparttar 109613 chosen way to do that.

Microsoft is evil! No other companies are doing this - Virtually all ofrepparttar 109614 "free" email providers, web hosting companies and others are doing muchrepparttar 109615 same thing. Most are far more brutal than Microsoft was in this case. Many free hosts simply deleted tens of thousands of web sites with very little notice ...

You cannot hang it on Microsoft. They sent an email and those who did not read it or ignored it deserve what they got - I can hang it on Microsoft. One email is not enough. The post office is required to go through agonizing public hearings to make changes, why shouldn't email providers be required to dorepparttar 109616 same (regardless of their one-sided terms of service agreements that very people people would understand even if they tookrepparttar 109617 time to read them).

Microsoft should not have done this. After all, MSN is subsidized by Windows XP, which costs an incredible amount of money - Windows XP and MSN are two separate divisions in Microsoft and have absolutely nothing to do with each other. Windows XP sales in no way go towards supporting MSN or vice versa.

Why would you trust a free service with your vital email? It's free, so you get what you pay for - We trust 3rd parties all of repparttar 109618 time. We trustrepparttar 109619 post office to deliver our mail,repparttar 109620 water company to give us water, and MacDonald's to not poison us with their food. Why shouldn't we trust our email provider? If we find we cannot, it's time to find another one.

Cont'd on page 2 ==> © 2005
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