"How To Emotionally-Charge Your Sales Letters To Boost Sales"

Written by Mike Jezek, The Sales Letter Psychologist (TM)

"How To Emotionally-Charge Your Sales Letters To Boost Sales" by Mike Jezek, The Sales Letter Psychologist™ Are you frustrated that your sales letter isn't getting results? Do you wonder how you could make a satisfactory sales letter even better? If you said, "yes" to either of these questions then I invite you to read on as you will be richly rewarded. Inrepparttar next few moments you are going to discover how to instantly amplifyrepparttar 108134 selling power of your direct mail and web copy. Enabling you to potentially break sales records and outsell your competition. The solution to your lackluster results or desire to improve current sales is found in one word. Emotion. As you may already know buying decisions are based upon emotion and later backed up by logic. Here's how legendary sales letter writer Robert Collier put it: "Appeal torepparttar 108135 reason, by all means. Give people a logical excuse for buying that they can tell to their friends and use to salve their own consciences. But if you want to sell goods, if you want action of any kind, base your real urge upon some primary emotion!" So how do you inject more emotion into your sales letters and thus turbo-chargerepparttar 108136 selling power of your copy? While there are many ways to 'emotionally-charge' your sales letters, for our time together let's focus on these three shall we? 1) Stir Up Pain - Here's where you want to get insiderepparttar 108137 heads of your readers. Focus on how they have this problem (that your product solves) and that because of this problem, they're hindered, frustrated, troubled and unable to attain their deepest desires because this problem lingers. You want to agitate their perceived problem and make it seem worse than it really is. You can do this by telling them stories, facts, case histories and linking their problem to bad scenarios to persuade and influence them into believing your product isrepparttar 108138 solution to their problem. 2) Mesmerizing Stories - I already don't have to tell you that stories will obviously evoke emotion. Watch a tragedy, you'll feel sad. Watch a sci-fi movie and you'll probably feel excitement. Watch a horror flick and you'll more than likely feel scared. My advice to you, is to weave stories into your sales letters that stir up hope in attaining a goal, avoiding trouble or achieving a dream. You can also craft stories detailing what happened to someone who never took action to solverepparttar 108139 problem your product or service is intended to solve. This kind of story will produce fear of loss, which is more powerful than desire to gain in most people. You can also use stories that have a

Copywriting Makeover: It’s Not About YOU, It’s About THEM

Written by Karon Thackston

by Karon Thackston © 2003 http://www.copywritingcourse.com

I’ve always loved scented candles. They help create a cozy atmosphere. They give you a relaxed feeling. And - most importantly - they make your home smell wonderful! So, naturally, I was excited when I was approached to rewriterepparttar index (front) page for an online retailer who made specialty, soy scented candles.

The goals ofrepparttar 108133 copywriting rewrite were to increase sales and improve search engine positioning forrepparttar 108134 terms “soy candles,” and “scented candles.” The copy definitely needed some work. It wasn’t “bad,” but it had one major thing holding it back. The copy violated one ofrepparttar 108135 primary rules of copywriting. “It’s not about you… it’s about them.”

An additional problem was thatrepparttar 108136 information - while definitely necessary - was presented as more of a list of nuts and bolts. It needed a boost to create a “feeling” aboutrepparttar 108137 candles for sale.

The Problem

As you can see fromrepparttar 108138 original version, http://www.copywritingcourse.com/IlluminousTimes-BEFORE.doc,repparttar 108139 copy either focused onrepparttar 108140 company orrepparttar 108141 candles. Very little ofrepparttar 108142 copy focused onrepparttar 108143 customer.

Another element that was “off” inrepparttar 108144 copy wasrepparttar 108145 lack ofrepparttar 108146 “experience.” Site owner Dan Fehn had some fabulous research data about scented candle buyers, however he did not know to include that information when writing.

Lastly, while Illuminous Times had fairly good search engine rankings, there was room for improvement.

The Solution

The data I received includedrepparttar 108147 following information fromrepparttar 108148 National Candle Association.

Candle industry research indicates thatrepparttar 108149 most important factors affecting candle sales are scent, color, cost and shape. Fragrance is by farrepparttar 108150 most important characteristic, with three-fourths of candle purchasers saying it is "extremely important" or "very important" in their selection of a candle forrepparttar 108151 home.

Candle manufacturers' surveys show that 96% of all candles purchased are bought by women.

Nine out of ten candle users say they use candles to make a room feel comfortable or cozy.

This wasrepparttar 108152 basis forrepparttar 108153 copywriting makeover. As a scented candle lover myself, I knew for a fact what women wanted from candles. I understoodrepparttar 108154 candle buying experience and played on that knowledge to create copy that “romanced”repparttar 108155 site visitor and increasedrepparttar 108156 desire to buy.

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