"The Information Publisher's Secret Resource Guide To Blow Customers Away!"
By Hans Klein
Have you ever heard saying, "Give and you shall receive"?
Well, with information publishing, this saying is one of most important you will ever hear. Let me explain:
Whether you are providing your information product in a book, an e-book, a manual, or a video, if you want your customer to buy from you again, you must provide in your product value that he or she can directly apply to his/her life.
The more value you provide, more satisfied customer… And a satisfied customer leads to a lifetime client, and a lifetime fan will gladly refer others to you.
So, why should you remember saying, "Give and you shall receive"? Well, if you give value, you will receive benefits of a satisfied customer. You have to give value before you can receive value.
Now, you're probably wondering how you can provide substantial value to your customers so that your information goes in one ear and turns on a light bulb that says, "Eureka!… that is some powerful stuff that I can use immediately!"
Well, if you are wondering about this very question, you're in luck because if you look below you will discover five keys that you will want to print out, stick on your wall, and use every time you sit down to create an information product.
1.Connect with your customer and build rapport. Show that you are human, also. You can do this by talking about a failure in your life and how you turned it around, an obstacle that you overcame, or a person that influenced your life and business.