How To Emotionally-Charge Your Sales Letters To Boost Sales

Written by Mike Jezek

Are you frustrated that your sales letter isn't getting results? Do you wonder how you could make a satisfactory sales letter even better? If you said, "yes" to either of these questions then I invite you to read on as you will be richly rewarded. Inrepparttar next few moments you are going to discover how to instantly amplifyrepparttar 108129 selling power of your direct mail and web copy. Enabling you to potentially break sales records and outsell your competition. The solution to your lackluster results or desire to improve current sales is found in one word. Emotion. As you may already know buying decisions are based upon emotion and later backed up by logic. Here's how legendary sales letter writer Robert Collier put it: "Appeal torepparttar 108130 reason, by all means. Give people a logical excuse for buying that they can tell to their friends and use to salve their own consciences. But if you want to sell goods, if you want action of any kind, base your real urge upon some primary emotion!" So how do you inject more emotion into your sales letters and thus turbo-chargerepparttar 108131 selling power of your copy? While there are many ways to 'emotionally-charge' your sales letters, for our time together let's focus on these three shall we? 1) Stir Up Pain - Here's where you want to get insiderepparttar 108132 heads of your readers. Focus on how they have this problem (that your product solves) and that because of this problem, they're hindered, frustrated, troubled and unable to attain their deepest desires because this problem lingers. You want to agitate their perceived problem and make it seem worse than it really is. You can do this by telling them stories, facts, case histories and linking their problem to bad scenarios to persuade and influence them into believing your product isrepparttar 108133 solution to their problem. 2) Mesmerizing Stories - I already don't have to tell you that stories will obviously evoke emotion. Watch a tragedy, you'll feel sad. Watch a sci-fi movie and you'll probably feel excitement. Watch a horror flick and you'll more than likely feel scared. My advice to you, is to weave stories into your sales letters that stir up hope in attaining a goal, avoiding trouble or achieving a dream.

"The Information Publisher's Secret Resource Guide To Blow Customers Away!"

Written by Hans Klein

"The Information Publisher's Secret Resource Guide To Blow Customers Away!"

By Hans Klein

Have you ever heardrepparttar saying, "Give and you shall receive"?

Well, with information publishing, this saying is one ofrepparttar 108128 most important you will ever hear. Let me explain:

Whether you are providing your information product in a book, an e-book, a manual, or a video, if you want your customer to buy from you again, you must provide in your product value that he or she can directly apply to his/her life.

The more value you provide,repparttar 108129 more satisfiedrepparttar 108130 customer… And a satisfied customer leads to a lifetime client, and a lifetime fan will gladly refer others to you.

So, why should you rememberrepparttar 108131 saying, "Give and you shall receive"? Well, if you give value, you will receiverepparttar 108132 benefits of a satisfied customer. You have to give value before you can receive value.

Now, you're probably wondering how you can provide substantial value to your customers so that your information goes in one ear and turns on a light bulb that says, "Eureka!… that is some powerful stuff that I can use immediately!"

Well, if you are wondering about this very question, you're in luck because if you look below you will discoverrepparttar 108133 five keys that you will want to print out, stick on your wall, and use every time you sit down to create an information product.

1.Connect with your customer and build rapport. Show that you are human, also. You can do this by talking about a failure in your life and how you turned it around, an obstacle that you overcame, or a person that influenced your life and business.

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