How To Effectively Use Offline Advertising To Build Your Online Business

Written by Jeff Schuman

"How To Effectively Use Offline Advertising To Build Your Online Business" Written By Jeff Schuman © 2004

First of all let me say that having spentrepparttar past 20 years working closely with small businesses I know exactly what works when it comes to offline advertising.

What I have found today is that online businesses have a built in advantage when it comes to promoting their business offline. You already have a website and autoresponder in place to lead your prospect to. When you combine that fact along withrepparttar 124429 traditional capture methods of telephone and snail mail there is no reason any online business can't use offline methods to build their businesses and sell their products and services.

A lot of online based businesses forget about offline advertising. I know I have. It is important to combine offline and online advertising together in your marketing campaign. This will give you to a more well rounded approach to promoting as well as attract potential prospects and customers you might not otherwise get.

In all your offline advertising you want to include your web site address, e-mail or autoresponder addresses, and your phone number and mailing address. This gives yourepparttar 124430 appearance of a real bonafide business.

Another thing is to start selling products for manufacturers who offer co-op advertising for promoting their products. You can read a little more about this technique in an article I wrote titled "Why Are You Wasting Free Advertising Money?"

Finally you need to view offline marketing as a long term committment. I've seen businesses over and over run and ad not getrepparttar 124431 response they were looking for and quit.

This will not work offline. Or online for that matter. You need to establish a budget and stick to it. That doesn't mean that you can't changerepparttar 124432 ad copy if your response is marginal. It just means if you are going to run classified ads for example that you run them for a period of time and allow them to do their job.

Here are 10 offline marketing ideas. Use as many of these as possible to move your business forward.

-Classified Newspaper Ads- Place classified ads in newspapers. Local newspapers often have great advertising rates that you can take advantage of to promote your business. Here's a great source for running classified ads.

10 Secrets to Get Your Press Release Noticed

Written by Shannon Cherry

Itís difficult enough runningrepparttar day-to-day aspects of a business, let alone trying to drum up new business as you go. But according to Shannon Cherry, APR, even if you have additional staff helping to getrepparttar 124428 word out about your products and services, location and prices, delivery and sales support, news releases can make your company grow faster.

ďA news release is sent to editors and journalists in order to generate a news story inrepparttar 124429 media,Ē says Cherry, president of Cherry Communications which helps businesses, entrepreneurs, and nonprofit organizations to be heard through marketing communications. ďItís one ofrepparttar 124430 easiest and cost-effective ways to get your message out there. If a reporter decides to run your release, your business receives space for free - and more credibility than just running an ad.Ē

Cherry explains that itís critical in todayís business world to be seen, a key element in any business plan. She shares her top ten secrets to getting a news release noticed:

1) Your press release should sound like news, not an ad. You need to make sure your news is newsworthy, so start thinking like a reporter.

2) You should only send your press release torepparttar 124431 media related torepparttar 124432 topic of your press release. Donít just sendrepparttar 124433 press release to every reporter you can find.

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