I am going to let you in on a secret? The successful entrepreneurs are not successful because they know things that you don’t know. They are successful because they TEST every advertising campaign they embark on first before they start spending "big" money on effective forms of newsletter and ezine ads.Ezine Ads
Placing ezine ads is one of
most effective form of advertising on
Internet today purely because you can advertise/market exactly to your target groups.
But if you don't know which of your headlines, your benefits and your offers are
ones that will make you money, you will probably not even be able to get
money back that you have to spend on your ezine ads.
8 Easy Steps To More Effective Headlines
To be capable of determining
most effective adverts, you need a system. I will show you one system how it can be easily done. Of course, there are literally thousands of different systems that could do
task as well. But if you want to analysis without spending too much money, then my way of testing will be an invaluable help for you.
The structure Consists Of 8 Easy Steps :
1.) Write down
benefits of your product and contemplate
advantages for your target group, not yourself. A bit of brainstorming is required here to see which ones immediately come to mind.
2.) Turn them into a set of 10 different headlines. If you sell an e-book about Dog Training and one of your ebooks benefits is that even first time dog owners can understand how to do it, then tell them about it in
headline
e.g. :
"A Step-By-Step Guide Teaches You Everything You Need To Know About Training Your Dog - If You Can Read, You Can Implement A Quick and Easy Dog Training Routine ! "
3.) Write 2-3 different versions of your ad copy. Focus on one or two other essential benefits. Get
reader curious and excited about your offer. Your aim is to make
prospect click on your link !