How To Double, Even Triple Your Sales Instantly

Written by Grady Smith

Everyone from pizza chains to video stores have usedrepparttar principals of positioning to explode their business. And now, you too can use this strategy -- regardless ofrepparttar 127258 size of your business -- to catapult sales.

Rememberrepparttar 127259 pizza chain that had franchises cropping up like weeds because they offered to have a pie at your door in 30 minutes or less? That’srepparttar 127260 power of positioning, andrepparttar 127261 reason this pizza chain experienced such fast growth. And in a moment I’m going to detail how you can use positioning to sell more of your product.

But first I want you to understand what positioning is…

Positioning is looking at your competition and deciding how you’re different than them. It’s finding one strong benefit that your product has that’s not available anywhere else and that your prospects will view as something desirable.

Takerepparttar 127262 pizza franchise…

When people are hungry, they don’t want to wait to get their food. Sure, they might likerepparttar 127263 corner pizza shop that makes a great pie, but if they’re really hungry they might not want to wait 45 minutes to an hour.

So in walks a pizza chain that guarantees they’ll get you your pizza in 30 minutes or less or you don’t pay. Business explodes.

And take a look atrepparttar 127264 video chain that offers guaranteed available rentals. Instead of heading down torepparttar 127265 corner video store on a busy Friday night prayingrepparttar 127266 movie you want will be available, you can drive torepparttar 127267 place where you know it’s going to be ready for you to rent.

The question is, if you’re really hungry, or want to assure you’re gettingrepparttar 127268 movie you want, where will you go?

Make Prospects Believe That What You Say Is The Truth Everytime!

Written by Grady Smith

I read an article recently where a direct mail company placed an ad offering a crisp $100 bill to anyone that would respond to their offer. But inrepparttar ad they said nothing more than “fill outrepparttar 127257 form below and return it for your FREE $100 bill.”

The results of this test ad was startling…

Even though they ran their ad in a large circulation publication, not a single reader ofrepparttar 127258 ad responded to collect their $100 bill.

The lesson?

Even if you’re offeringrepparttar 127259 world to your prospects they won’t take you up on your offer if there’s a doubt in their mind.

Of course, there are a lot of different factors that make a sales letter effective. But if you feel you have an offer that’s wanted by your target audience, if you’re throwing in a bundle of free, desirable benefits, and if you’re still not converting like crazy, then you have to wonder if people believe what you’re telling them.

Credibility is king, and to make your sales letters and ads work, you have to make a strong argument as to why you should be believable.

So, here’s a few ways to add instant credibility to your offer and make your prospects believe that what you’re telling them isrepparttar 127260 truth.

TELL THE PROSPECT THE DOWNSIDE OF YOUR PRODUCT Telling a prospect what’s wrong with your product can actually build credibility. For instance, I could say, “Unfortunately, these new Shark’s Teeth Scissors won’t cut through everything. But when wasrepparttar 127261 last time you needed to cut through titanium?” It shows that you’re realistic about your products abilities, and assures them you’re not overstating.

STATE YOUR CREDENTIALS If you’rerepparttar 127262 creator ofrepparttar 127263 product, what makes you qualified? What kind of research went into developingrepparttar 127264 product? How long did you spend creating it? What’s your background, and how does it apply to making your productrepparttar 127265 best it can be?

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