The real "secret to success" of any home business, however, lies in its marketing strategy, and effective marketing of any work at home business should always be given top priority.

Most marketers fail in their attempts at a work at home business simply because they don't have a marketing plan that will succeed. A good marketing plan is not difficult to construct and really not difficult to implement. However, it does need to be followed consistently and rigorously, as key to any good marketing plan is: "consistency".

Most marketers will agree that marketing of their goods and services, especially "online" is most challenging aspect, and this is where many turn to "Gurus" for advice and guidance. These "Gurus", or "Leaders" in marketing field, do have much first-hand knowledge of marketing and effective methods of marketing. They have initially tested and tried many varying methods of marketing, and many of them have become authors of books and tutorials on marketing.