How To Design A Search Engine Friendly Website

Written by Arif Hanid

There are many websites that fail to target their required traffic, even if they’ve had some search engine optimisation work done. One ofrepparttar main causes for this is simply becauserepparttar 128297 website isn’t search engine friendly. This is a basic essential that needs to be incorporated intorepparttar 128298 design of all websites atrepparttar 128299 outset – think of it asrepparttar 128300 foundation to establishing your search engine optimisation strategy. This article aims to highlightrepparttar 128301 areas a web designer should think about and incorporate into their design for search engine effectiveness:

1.Search Engine Friendly Pages It is important that when you design your website you not only bear in mind what your website requirements are, but also whatrepparttar 128302 requirements are for search engines. Best way to approach this is to remember that search engines don’t really care about how nice or complicated your graphics or flash movies are, or how snazzy your javascript is. Instead search engines look atrepparttar 128303 code behind your page. Therefore if you want to impress a search engine, then your code needs to be nice and easy to read. Now from this I don’t mean adding ‘comment’ tags and breakingrepparttar 128304 lines of code up with spaces, but to ensure thatrepparttar 128305 elementsrepparttar 128306 search engine is interested in, i.e. Title tag, Description tag, Keyword tag (these days only some search engines really userepparttar 128307 keyword tag), Alt tag, are readable nearrepparttar 128308 beginning ofrepparttar 128309 code. Search Engines don’t like wadding through lines and lines of javascript to get torepparttar 128310 core areas that can help you page’s ranking. Therefore careful planning and positioning of your page elements is required.

TIPS: ·If you’re using table for laying out your page then make them simple and not too complex. ·Avoid using frames. ·If you need javascripts for navigation purposes, then use smaller scripts to call uprepparttar 128311 bulk ofrepparttar 128312 javascript from a different file. ·Think twice on how to use graphics – make them relevant to your content and userepparttar 128313 Alt tag for all images. ·Positionrepparttar 128314 main content ofrepparttar 128315 page beforerepparttar 128316 images, or at least withrepparttar 128317 images nested betweenrepparttar 128318 text.

2.Keywords Having good keywords is one ofrepparttar 128319 most important areas to consider when designing a website/webpage. One ofrepparttar 128320 best tools for this is Wordtracker (, which allows you to identify good competitive keywords for your pages. In generalrepparttar 128321 range of keywords associated to your pages can be very extensive therefore for good concentration and prominence of keywords it is advisable to carefully selectrepparttar 128322 top 10-15 keywords. You can always exportrepparttar 128323 results to Excel and try out other competitive keywords ifrepparttar 128324 ones you selected initially do not produce any noticeable benefits.

TOP TIP: Wordtracker offer a one day subscription to their service from which you can squeeze nearly 2 ½ days worth of use! Here’s how – Sign-up forrepparttar 128325 service onrepparttar 128326 evening of Day 1 (the service will be available almost immediately so you can start searching for your competitive keywords straight away). You will also be able to userepparttar 128327 service forrepparttar 128328 whole of Day 2 and strangely forrepparttar 128329 whole of Day 3! Enough time to get some good keywords for a lot of pages!

What is PageRank?

Written by Matt Colyer

What is Pagerank? - Pagerank is based on how many links to one website. PageRank is a value that represents how important a page is onrepparttar web. Robots or Spiders figures that when one page links to another page, it is casting a vote forrepparttar 128296 other page. Alsorepparttar 128297 importance ofrepparttar 128298 page that is castingrepparttar 128299 vote determines how importantrepparttar 128300 vote is. It matters because it is one ofrepparttar 128301 most important factors that determines a page's ranking inrepparttar 128302 search results but It isn'trepparttar 128303 only factor that Search engines uses to rank pages. Not all links are counted by Search engines. .Some links can cause a site to be penalized by Search engines.

Internal linking - Internal linking also plays a factor inrepparttar 128304 Page Rank ofrepparttar 128305 pages within a site. The linking structure withinrepparttar 128306 site should followrepparttar 128307 themed approach to internal linking, which stresses importance on minimizing linking between 2nd and 3rd level directories and pages. Example - The homepage has a PageRank of 5. You link your homepage that has a PageRank of 5, to other web pages on your site, which will in turn have a PR of 3 or 4. Now, you link all ofrepparttar 128308 secondary pages that have a PR of 4 torepparttar 128309 tertiary pages that will in turn have a PR of 3.

External Linking - External linking isrepparttar 128310 biggest factor in determining

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