There are many websites that fail to target their required traffic, even if they’ve had some search engine optimisation work done. One of main causes for this is simply because website isn’t search engine friendly. This is a basic essential that needs to be incorporated into design of all websites at outset – think of it as foundation to establishing your search engine optimisation strategy. This article aims to highlight areas a web designer should think about and incorporate into their design for search engine effectiveness:
2.Keywords Having good keywords is one of most important areas to consider when designing a website/webpage. One of best tools for this is Wordtracker (www.wordtracker.com), which allows you to identify good competitive keywords for your pages. In general range of keywords associated to your pages can be very extensive therefore for good concentration and prominence of keywords it is advisable to carefully select top 10-15 keywords. You can always export results to Excel and try out other competitive keywords if ones you selected initially do not produce any noticeable benefits.
TOP TIP: Wordtracker offer a one day subscription to their service from which you can squeeze nearly 2 ½ days worth of use! Here’s how – Sign-up for service on evening of Day 1 (the service will be available almost immediately so you can start searching for your competitive keywords straight away). You will also be able to use service for whole of Day 2 and strangely for whole of Day 3! Enough time to get some good keywords for a lot of pages!