Hurting your sales efforts can be accomplished easily with proper guidance. The following effective yet simple ideas are designed to generate results when implemented into your sales strategy. •Don’t listen to what your clients are saying. You are expert and prospects should be happy that you have been able to set aside some time for them. Spend your time talking more than asking questions and listening. Try to not answer as many of their questions and concerns as possible, this turns focus away from you and on to customer. Above all keep talking up features of what you are offering as one of them may somewhat meet client’s needs. •Don’t target your customers effectively Selling is a game of numbers although some odds may be higher than others. To that end remember each lead is as good as another. Dealing only with qualified and interested prospects increases sales, revenue, and profit ratios but cuts down on prospecting time, prospecting of course being name of game. Kudos to whoever realized that prospecting should be 75%-80% of your career and actually selling should be 20%-25%. This may seem backwards and counterproductive if you really examine this formula but founder of this principle is a genius I am sure. •Work towards improving your situation and not client’s Listen, you wouldn’t be in business if clients didn’t exchange their money for your services. Knowing that, make as much money as you can from client in as short a time as possible. Sell them, and then sell them some more regardless of its usefulness to client. Don’t be concerned with future relationship or business. We can almost guarantee that you will not see this customer in long term so no time like present. If their checking account can handle it then have them buy it. It’s about you not them. •Focus on how great you are and not how you can improve clients situation in some way. Unleash a barrage of information on prospect regarding your awards, world class customer service, cutting edge this and that, and every other self determined worthwhile achievement that you can think of. If prospect tries to interrupt with anything resembling a “what’s in it for me” attitude pour on some more. They have not been sufficiently impressed by you and are still concerned with what they want, use, and can afford. Sooner or later they will realize that it is all about you and will send you on your way. CONGRATULATIONS!! There is another inflow of revenue lost. You are well on your way.

Successes are easier to hone in on. The result is clear, often quantifiable. After all, either you penetrated a market or you didn't, or either you were a top-performer or you weren't. It is harder to capture emotional competencies on paper, to indicate who you are, what you stand for, how you relate to others, how you affect change within an organization.

On an executive resume, a list of Accomplishments does not suffice. Employers expect more, and since your resume is an introduction to your full qualifications, you must incorporate what you have done as well as provide a notion of how you influence others. This information must be presented in a concise and compelling manner given that your resume is your most important marketing tool.

Moving beyond accomplishments