Well, once again I *did not* win California Lottery.
I can always tell when things are going well in my life, because I don't daydream about getting rich quick. When I was working outside home full time, I found myself buying tickets every week and checking lottery website on a daily basis. I was simply unhappy with that job and desperate to quit to stay home with my daughter.
These days, I have a business I enjoy and I rarely notice lottery... except when business is slow, which can be expected from time to time, especially when you're a one-woman operation.
Since Memorial Day, traffic for my website has plummeted by about 40% and revenues are bound to follow. This is probably a natural occurrence tied in to fact that my audience is made up of moms with children who are now home from school, so they have less time to surf Internet. It happened last year, I expected it to happen this year, and tried to budget for it... but buzz about economy got my mind thinking about a quick solution, and when jackpot hit $141 million a few weeks ago, I bought myself a $1 fantasy.
Needless to say, I am one dollar poorer and still looking for ways to get over my seasonal hump, and you may be, too.
It is tempting to step back business activities dramatically and take a long vacation. This makes sense - but only to a point. By all means, slow your pace and enjoy time with your family - that's why we're working from home in first place. But don't neglect your long-term goals... because just as a summer downturn is a predictable occurrence, September is only just around corner and back to school starts busiest selling season of year. Ignore your business and marketing plans and you risk having to play catch-up and losing profits.
So what should we be doing this summer to stay on track? Here are some suggestions to help you 'have your barbecue and eat it, too:'