Part 1 of a 2-part series To read Part 2 http://www.promotewitharticles.com/strategy102.htmlFirst, Define your Bulls Eye
If you’re going to write and post articles on
Internet, be unambiguous about what you expect them to accomplish. Don’t start writing just yet. Think beyond
mechanics of writing an article or deciding where to post it.
It’s one thing to spin out an article or two. It’s quite another to incorporate them into a strategy that builds your website traffic, reputation, and business. All your marketing methods should work together - online and off.
Your Strategy Clarifies:
- Who you’re trying to reach - How to find them - What you want them to do next (does your website support that aim?) - Your primary goal and message - How articles (with particular titles and keywords) mesh with your other marketing
Article marketing is nothing more than a way to get information (not advertising) broadly distributed on
Internet. It can’t compensate for a muddled or dull message. And it won’t build your site traffic unless it connects to readers in an interesting way.
Write Articles that Trumpet a Unique Business Message
A frequent business error is treating each customer- attracting activity as though it stands alone. Yet each method works better when echoing a common message that links to
others.
To quote Roy Williams,
Wizard of Ads, http://www.wizardofads.com "It’s hard to tell a powerful story badly. But it’s easy to tell a weak story well. I’ve never seen a business fail because they were "reaching
wrong people." But I’ve seen thousands fail because they were saying
wrong thing... It’s amazing how many people become
"right people" when you’re saying
right thing. Believe it or not, it’s advertising third, customer delight second, strategy always first."
Maximize your Customer-Attracting Methods
Last year I wrote an ebook showing how to make
business website and Yellow Page ad work together to bring new customers. It made
point that each promotional method has its own strengths, and reaches different groups http://www.yellowpagesage.com/smarts.html By them working together, each approach does a more persuasive job.
As an example,
directory ad should display a website address. A recent study found that over 60% of people surveyed only call Yellow Page ads that show a website (even if they don’t intend to visit it). Besides,
website lets
business provide information that won’t fit within
dimensions of an ad.