Copyright 2005 John Jantsch
Every now and then a subscriber will ask how I create my newsletter. Fortunately, this request is done in conjunction with a complement I humbly accept. So, I decided to dedicate an entire issue to creation of an HTML (web page looking) ezine. This wonít serve as only technical guide you will ever need to read to create stunning HTML newsletters but, I hope it will serve as a mid-level introduction to ins and outs of this powerful tool.
It is my hope that past issues extolling virtues of an online newsletter or ezine as one of crucial marketing tools has already convinced you to pursue this vehicle Ė todayís lesson, then, will show you how to get most from your ezine.
What is an HTML Newsletter?
An HTML Newsletter is a newsletter delivered via email that looks very much like a web page. The reason for this is very simple Ė itís created using same code language, HTML, as a web page.
The obvious advantage of this format over text is a stylish presentation. Of course, you know Iím not one to get too hung up on style alone. This presentation has proven over and over again to deliver much greater results in terms of readership, comprehension, interest and, ultimately, sales and clients.
How Do Your Create Them?
There really are two components to an HTML email newsletter. One is designed page and other is distribution of page as email. You can create pages yourself and use a distribution service (that is what I do) or you can use one of many all-in-one email newsletter services that use templates and distribute your email for you.
The pros of doing it yourself are that you get most custom look possible and it is generally much less expensive. The benefit of using a service is that you donít need to know how to create an HTML page. You simply fill in templates. For this reason services are more expensive.
Creating an HTML newsletter is not really that difficult. (Obviously youíve got to have something to say but for this lesson Iím concentrating on form alone.) If you already know how to create a web page and can use web page creation programs such as Microsoft FrontPage or Dreamweaver or HomeSite you are 90% home.
To create an HTML newsletter you simply create a web page and then upload code from that page to your distribution service.
Some crucial tips:
If you already know how to create HTML pages you should be aware of some unique aspects of creating HTML to deliver via email. (If you use a service, most of these tips will be built in.)