Copyright © 2005 Arun Pal SinghRomans had a phrase for this- First among Equals.
Online marketing has too coined a similar one – when everything is equal
difference is me.
This is
key to build a successful business.
One who makes
difference succeeds.
That is what differentiates between
bestsellers and thousands of books that just come and go.
The uniqueness.
An artist sells million of albums and many others even fail to create a ripple. Why?
The uniqueness.
If you want your business to succeed you must bring that element of uniqueness.
It is good if you already have a unique product. You have already won half
battle. But what if you do not have that unique product. This is especially true if you are marketing affiliate products. You still can bring
difference.
How?
Introduce yourself in your product. Make your marketing unique. When your product is similar brand it unique with your style.
You need to have a passion for your business to bring that difference. A passion for your endeavor works like magic. Nothing beats a passionate entrepreneur. When you feel strongly for something you already start seeing
difference.
Your customers are life of your business. To become a good businessman think of your customers before your product. Convince yourself first if you would buy when you come across an offer you are going to make.
When you start thinking from customers’ perspective you are ahead of most of your competitors. What will your customers gain from your products? How will your product benefit from your product? People do not buy
products. They buy
benefits. Better life style, better health, secure future, freedom from debt…..