Have you heard of this phrase before? It has been widely regarded as “principle number one of salesmanship” as far back as 1936.

What does this phrase mean? Selling sizzle means making it possible for prospect to salivate for your product or “steak”. If you are really selling sizzle to steak, you will be connecting with your prospect with his/her sense of smell, sight and sound. He or she will be catching whiff of steak cooking on barbeque pit, see steak oozing in juice and hear sizzle on pit!

This concept makes perfect sense if you want to experience fantastic sales. So if you are an internet marketer, how do you write your online ad copy or sales letter such that you can connect with your prospects’ senses? Here is a “buffet” of 10 tips on how you can sell sizzle:

1. Let your enthusiasm show. Be enthusiastic and positive in your sales copy. People are attracted to a sales letter that is upbeat and captivating.

2. Show your expert status. Spell out to your prospects about how their problems can be solved through your expert advice. You should offer great value and make customer feel that he is well taken care of, in your charge

3. Your attitude determines your altitude. Have a good attitude by encouraging feedback and questions and answering your emails as quickly as you can. People generally want to know how much you care before they start doing business with you.

Approximately 40% of small businesses we have surveyed have tried Adwords in past and failed, and some of them have tried multiple times. In some markets percentage is closer to 60%. Why? because program was designed by Google engineers, and heavily favors companies with type of resources that most small businesses do not have. Unlike MSN and Yahoo who have programs that are much simpler in terms of use for small businesspeople, Google favors a technology driven solution that relies less on customer support, and expects users of their system to become more sophisticated.

The problem with this is that it is working quite well for professional internet marketers and search engine marketing companies employed by big corporations, but many small business people who are not web-savvy are by and large left out of mix. This is unfortunate because this is a huge segment of potential income that is left "up for grabs" and may be scooped up by MSN and Yahoo who are developing simpler, easier systems with better customer support.

All major search engines recognize this problem, and getting those "offline" advertisers online is a high priority for all of them, but so far there has not been great success. It is a knowledge and training gap, and neither Yahoo, MSN, or Google has so far been able to address it adequately.

Google's recent acquisition of urchin, a web analytics program illustrates problem Google is trying to solve. Big Companies getting involved in paid search will still continue to drive big revenues, but new internet is about verticals and niches, and Google simply isn't making grade in terms of training their customers well enough.