How To Create Sizzling Sales Online

Written by Evelyn Lim

"Don’t sellrepparttar Steak, Sellrepparttar 140785 Sizzle."

Have you heard of this phrase before? It has been widely regarded as “principle number one of salesmanship” as far back as 1936.

What does this phrase mean? Sellingrepparttar 140786 sizzle means making it possible forrepparttar 140787 prospect to salivate for your product or “steak”. If you are really sellingrepparttar 140788 sizzle torepparttar 140789 steak, you will be connecting with your prospect with his/her sense of smell, sight and sound. He or she will be catchingrepparttar 140790 whiff ofrepparttar 140791 steak cooking onrepparttar 140792 barbeque pit, seerepparttar 140793 steak oozing in juice and hearrepparttar 140794 sizzle onrepparttar 140795 pit!

This concept makes perfect sense if you want to experience fantastic sales. So if you are an internet marketer, how do you write your online ad copy or sales letter such that you can connect with your prospects’ senses? Here is a “buffet” of 10 tips on how you can sellrepparttar 140796 sizzle:

1. Let your enthusiasm show. Be enthusiastic and positive in your sales copy. People are attracted to a sales letter that is upbeat and captivating.

2. Show your expert status. Spell out to your prospects about how their problems can be solved through your expert advice. You should offer great value and makerepparttar 140797 customer feel that he is well taken care of, in your charge

3. Your attitude determines your altitude. Have a good attitude by encouraging feedback and questions and answering your emails as quickly as you can. People generally want to know how much you care before they start doing business with you.

4. Have A Killer Headline. Use killer headlines to tease and to attract your prospect to read your entire sales copy. An example of a great headline “How I made a $15,886 mistake” as it creates curiosity aboutrepparttar 140798 story that you are about to reveal.

Google Has An Achiles Heal - Will Their Competitors Notice?

Written by Steve Blom

Even though Google Revenues continue to soar,repparttar hidden problem that may stifle growth and may even allow Yahoo or MSN to overtakerepparttar 140784 paid search market inrepparttar 140785 future lies in two critical phrases: Customer Support, and Customer Training

Approximately 40% ofrepparttar 140786 small businesses we have surveyed have tried Adwords inrepparttar 140787 past and failed, and some of them have tried multiple times. In some marketsrepparttar 140788 percentage is closer to 60%. Why? becauserepparttar 140789 program was designed by Google engineers, and heavily favors companies withrepparttar 140790 type of resources that most small businesses do not have. Unlike MSN and Yahoo who have programs that are much simpler in terms of use for small businesspeople, Google favors a technology driven solution that relies less on customer support, and expects users of their system to become more sophisticated.

The problem with this is that it is working quite well for professional internet marketers and search engine marketing companies employed by big corporations, but many small business people who are not web-savvy are by and large left out ofrepparttar 140791 mix. This is unfortunate because this is a huge segment of potential income that is left "up for grabs" and may be scooped up by MSN and Yahoo who are developing simpler, easier systems with better customer support.

Allrepparttar 140792 major search engines recognize this problem, and getting those "offline" advertisers online is a high priority for all of them, but so far there has not been great success. It is a knowledge and training gap, and neither Yahoo, MSN, or Google has so far been able to address it adequately.

Google's recent acquisition of urchin, a web analytics program illustratesrepparttar 140793 problem Google is trying to solve. Big Companies getting involved in paid search will still continue to drive big revenues, butrepparttar 140794 new internet is about verticals and niches, and Google simply isn't makingrepparttar 140795 grade in terms of training their customers well enough.

Where do small business customers go after they "churn"? Many of them go back to what they were doing successfully before; email marketing, direct marketing, and call centers according to our study.

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