"How To Find New Ideas For Products or Services...Let Me Count The Ways"
By Christopher Wright, Guerrilla Marketer www.GuerrillaPromotions.com
Ok, here's game plan. Joe, you roll right and block defensive end...oh wait a minute...WRONG GAME PLAN!! Just as in Super Bowl you need a game plan, so it is so with Internet marketing. One question I often hear is, "What product or service should I promote?" Sometimes they may not want to necessarily start a new product/service, they may only want to enhance one they have or are involved with.
Your challenge is twofold. First, you must find out what's hot, then you'll have to find a way to make a product/service (or enhance your present one) from this acquired information. As is often case, we can't see forest for trees.
"Finding Gold Where Everyone Has Already Been"
Here are a list of places that we visit almost daily, but now I want you to look with different eyes.
Download Sites: DownLoad.com, TuCows.com, Zdnet.com. DownLoad.com is probably most visited download site there is around. On their front page is a list of most downloaded software/info (by day-week etc.). They also have categories you can go into to get a peek at what's hot for that particular subject. This also applies to other download sites like Zdnet.com and TuCows
Books: BarnesandNoble.com, BooksAMillion.com, and Amazon.com. Lets focus on Amazon, since they're largest and most known of three. Amazon provides a 'top seller' list on their site for most purchased books from their site. These may or may not be same as what's on New York Times best seller list. What is to be noted is that these are most popular books purchased ONLINE (hint-hint).
Music: Amazon.com and CDNow.com. Did I just mention Amazon in section about books? Well...they're also mentioned in section about music. They may have began their career as booksellers, but they've drastically diversed their inventory. Again they have a top sellers list of music sales.
Award Sites: Visiting some of most popular award sites also gives you a sense of what hot and popular. Some of most 'respected' sites are 100hot.com, CoolSiteOfTheDay.com, and USAToday.com