"How To Create New Products or Services...Let Me Count The Ways"

Written by Christopher Wright

"How To Find New Ideas For Products or Services...Let Me Count The Ways"

By Christopher Wright, Guerrilla Marketer www.GuerrillaPromotions.com

Ok, here'srepparttar game plan. Joe, you roll right and blockrepparttar 125125 defensive end...oh wait a minute...WRONG GAME PLAN!! Just as inrepparttar 125126 Super Bowl you need a game plan, so it is so with Internet marketing. One question I often hear is, "What product or service should I promote?" Sometimes they may not want to necessarily start a new product/service, they may only want to enhancerepparttar 125127 one they have or are involved with.

Your challenge is twofold. First, you must find out what's hot, then you'll have to find a way to make a product/service (or enhance your present one) from this acquired information. As is oftenrepparttar 125128 case, we can't seerepparttar 125129 forest forrepparttar 125130 trees.

"Finding Gold Where Everyone Has Already Been"

Here are a list of places that we visit almost daily, but now I want you to look with different eyes.

Download Sites: DownLoad.com, TuCows.com, Zdnet.com. DownLoad.com is probablyrepparttar 125131 most visited download site there is around. On their front page is a list ofrepparttar 125132 most downloaded software/info (by day-week etc.). They also have categories you can go into to get a peek at what's hot for that particular subject. This also applies to other download sites like Zdnet.com and TuCows

Books: BarnesandNoble.com, BooksAMillion.com, and Amazon.com. Lets focus on Amazon, since they'rerepparttar 125133 largest and most known ofrepparttar 125134 three. Amazon provides a 'top seller' list on their site forrepparttar 125135 most purchased books from their site. These may or may not berepparttar 125136 same as what's onrepparttar 125137 New York Times best seller list. What is to be noted is that these arerepparttar 125138 most popular books purchased ONLINE (hint-hint).

Music: Amazon.com and CDNow.com. Did I just mention Amazon inrepparttar 125139 section about books? Well...they're also mentioned inrepparttar 125140 section about music. They may have began their career as booksellers, but they've drastically diversed their inventory. Again they have a top sellers list of music sales.

Award Sites: Visiting some ofrepparttar 125141 most popular award sites also gives you a sense of what hot and popular. Some ofrepparttar 125142 most 'respected' sites are 100hot.com, CoolSiteOfTheDay.com, and USAToday.com

Make Yourself Stand Out In The World Of Free Information

Written by Ana Ventura

Take a minute to think about your daily encounters withrepparttar media: you wake up to your alarm clock that is tuned into a popular radio station, catch a glimpse ofrepparttar 125124 morning news while you brush your teeth, and it only gets worse from there.

The average person is surrounded by thousands of messages each day, and those are only countingrepparttar 125125 ones they aren't looking for. In a world where logging ontorepparttar 125126 Internet anytime someone needs a quick answer for anything isrepparttar 125127 norm, it's hard to deny that free information is everywhere.

So what does this mean for you, for business? It means, unfortunately, that your public relations and advertising attempts have less impact asrepparttar 125128 days go by.

Don't get me wrong, targeted public relations campaigns are still effective. But even with consistent PR attempts, it's not guaranteed thatrepparttar 125129 same people will read every exposure.

Getting your name out there isrepparttar 125130 first step in standing out amidstrepparttar 125131 crowd. Writing a promotional newsletter is a great way to do this. First of all, you're not selling anything, sorepparttar 125132 customer doesn't feel that immediate sense of pressure and unease involved with most sales pitches. However, withrepparttar 125133 repeated exposure to your name involved,repparttar 125134 client will remember you whenrepparttar 125135 time does come to send out other forms of sales communication, such as print ads or sales letters.

If you run a mid to small business, a newsletter should be published with a frequency of about one every three months. This creates a good balance, because it's not too frequent, nor infrequent enough thatrepparttar 125136 client forgets he subscribes torepparttar 125137 newsletter.

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