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How To Create Meta Tags To Optimize Your Web Site By: Martin Lemieux
In this article, I will teach you
basics about Meta Tags and their functions. Learning how to create Meta Tags is essential for your companies web site ranking.
What Are Meta Tags?
Meta Tags are a series of sentences created by either you or your web designer in order to let search engine know what each individual web page in your web site is about. These meta tags are NOT visible to your visitors but are within your code for search engines to read when they visit your site.
Your meta tags will help search engine determine:
- What your page is about - Whether your meta tags relate to your content within your page - The relevance of your content - Were to rank your site within search engine.
VERY IMPORTANT INFORMATION ABOUT META TAGS!
The key to Meta Tags is to let search engines know what content within your web page is supposed to be about! Creating meta tags that do not relate to your content will give very negative results and may get your web site banned from search engines.
Ex. Your content is about "Creating Meta Tags".
You'll want to include within your content specific information about "Creating Meta Tags". Once your content is complete, select a few "Key Phrases" and include them within your meta tags. Make an attempt to keep each individual web page about 1 specific topic. This will help your page relavance within search engines.
What do Meta Tags look like and how do I view them?
To view meta tags it s actually quite simple if you know what to look for! There are 3 specific things to look for: 1) Title, 2) Description, 3) Keywords.
Here's what an example of what meta tags look like... Before you say "Huh?", I'll explain everything after given example.
Web Site Key Word Optimization & Meta Tags< itle><p><META name="description" content="Search Engine Marketing Tips - Key Word Optimization - Top Rated Search Engines - SEO Search Engine Optimizing Services By Smartads"> <br><br></font></td><!-- google_ad_section_end --><!-- google_ad_section_start(weight=ignore) --><td align="top" width="10%"></td><td align="top" width="45%"><h2>Pay Per Click Search Engine Marketing - Starting A Campaign</h2><font size="2">Written by Martin Lemieux</font><br><br><script type="text/javascript"><!--
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<br> <font size="2">WANT TO REPRINT THIS ARTICLE ?<p>You may use this article on your site as is but you MUST send me a note support@smartads.info Thank You!<p>Go here: http://www.smartads.info/contact<p>Pay Per Click Search Engine Marketing - Starting A Campaign By Martin Lemieux - Smartads President<p>Pay per click advertising is an on-going and growing arsenal for all entrepreneurs world wide. Whether your have a small business or a large business, buying a search engine placement is definitely<IMG height=12 src="/the2.jpg" alt="repparttar "> way to go.<p>Why fight a never ending battle against some of<IMG height=12 src="/the2.jpg" alt="repparttar 128317"> worlds best webmasters who have years of experience and are deticated to search engine placement 24 hours a day, 7 days a week?<p>Don't fight<IMG height=12 src="/the2.jpg" alt="repparttar 128318"> battle, win<IMG height=12 src="/the2.jpg" alt="repparttar 128319"> battle by utilizing pay per click search engine marketing! <p>1st Thing 1st: Testing Your Market Place...<p>If you've never attempted a pay per click campaign, a good idea is to start with a small budget in order to test your market place.<p>The key is to find what your potential customers are searching for. There's no better place to test that out by going to Google. Google allows you to pay for a small ad off to<IMG height=12 src="/the2.jpg" alt="repparttar 128320"> right within a small green box.<p>Huh? If you've never seen these small ads within Google, go to: http://www.google.com<p>If you type in "web design" in google's search engine, you will no doubt get<IMG height=12 src="/the2.jpg" alt="repparttar 128321"> regular results on<IMG height=12 src="/the2.jpg" alt="repparttar 128322"> left, as well as a list of small ads off to<IMG height=12 src="/the2.jpg" alt="repparttar 128323"> right within small green boxes.<p>Underneath<IMG height=12 src="/the2.jpg" alt="repparttar 128324"> small green boxes, you will see a link that says; "Place your ad here". Another route is by going here: http://adwords.google.com<p>Please do yourself a favor and deticate yourself to a small ad within Google in order to learn<IMG height=12 src="/the2.jpg" alt="repparttar 128325"> ropes and utilize an inexpensive way to some fabulous research information.<p>You'll want to determine how much you are willing to pay for 1 month. It could be as low as $20, but I recommend starting out with $50.00 to start your 1st campaign.<p>Try coming up with an ad that's catchy and to<IMG height=12 src="/the2.jpg" alt="repparttar 128326"> point!<p>Ex. Legal Services<p>Get A FREE Consultation! Legal Services in Ontario legalservices.com<p>After that you need to predetermine<IMG height=12 src="/the2.jpg" alt="repparttar 128327"> "Key Phrases" you think that your potential clients are typing in Google when it comes to your product or service.<p>EX. "Legal Services".<p>When Google asks you to enter your key words or phrases, you might want to try entering something like this....<p>1. Legal Services 2. Lawyers in Ontario 3. Law Services 4. Lawyer Services 5. Lawyer Services in Ontario<p>Try using as many as you can think of... Google will later show you<IMG height=12 src="/the2.jpg" alt="repparttar 128328"> most popular key phrases compared to<IMG height=12 src="/the2.jpg" alt="repparttar 128329"> key phrases that don't work at all.<p>Please Note: I am using Google's Adwords as an example because of how easy it is to log into your account at any time and check to see how many people have seen your ad and how many people have actually clicked on your ad to visit your site. <br><br></font></td><!-- google_ad_section_end --></tr><tr><td>Cont'd on page 2 ==<a class="mlink" href="2-How_To_Create_Meta_Tags_To_Optimize_Your_Web_Site-28318.htm">></a></td></tr></table><script type="text/javascript"><!--
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