Ezine publishing is an essential element of your online business. Ezines allow you to keep in touch with your prospective customers and to build a relationship of trust and respect with your readers. Building this relationship is very important to your business and your reputation. One way to accomplish this relationship is by producing a quality ezine with quality content.
By quality content I mean resources, information and other helpful items. Do not make your ezine one big sales letter or ad for your products. You, of course, want to promote your products in your ezine, but don't overdo.
When I first started on Internet, I was looking for links and ezines that would provide resources to help me promote and build my online business. I also needed to learn step by step what Internet marketing was about. Good ezines can be a goldmine for this kind of information. I have seen some ezines that were nothing but a list of ads and I have also seen some ezines that contained a treasure chest of useful information. You definitely want your ezine to fall into that second category. There are many ways of doing just that.
*Informative Articles: Make sure you include an article or two that provide some practical and useful information and maybe some resource links to back up that information. A good article should be like a mini tutorial. You should actually learn something from it. There are many places on web where you can get good articles.
Websites: http://www.connectionteam.com/art.html http://www.ideamarketers.com http://www.the-best-list-site-in-the-world.com/lotsart.html http://www.marketing-seek.com/
Email Article Lists: mailto:firstname.lastname@example.org mailto:PublishInYoursemail@example.com mailto:Free-Contentfirstname.lastname@example.org mailto:email@example.com mailto:Article_Depotfirstname.lastname@example.org
*Original Material: Along with other quality articles, you should write some of your own material. If you feel you can't write whole articles, write tips, or updates on what is happening on Net. Write an editorial on subjects that apply to your ezine content. You want to add some of you onto your ezine. This will help strengthen relationship between reader and publisher.