"Niches are like bathrooms; you never notice one until you need it!" -Primm

1. What is a niche? A niche fills an unmet customer need. Niches are at heart of every successful industry, business, product, or service.

Niche marketing is opposite of mass (general) marketing. It targets specific people with specialized needs.

Niches build industries, businesses, and jobs.

Having a niche is only way to eliminate competition.

2. Why are niches so important? Niches fill specific customer needs that have been ignored, overlooked, or neglected by others.

The ability to create a niche is quickest way to financial success.

The ability to create a niche levels playing field - if you have little money, zero connections, or no experience.

The highest paying skills are ones that focus on a niche segment of their industry, rather than mass (general) market. People who specialize are paid most.

3. How Can I Out-Niche My Competition? Make it convenient for your customers by learning how to create a niche? Then you'll make it more inconvenient for your competitors to compete with you. Don't just wait to find a niche, create one! That's key.

There are always prospective customers that you or your competitors have never seen. The first one to create a niche that appeals to them - will win them.

Increased profits are waiting for person or business that can create next niche in their chosen industry.

People want products and services that cater more to their personal needs. The person or business that can be first to cater to these specific niches (needs) will win this new breed of customer.

One of tough parts of being an entrepreneur of any type is keeping yourself motivated. Some days, you just want to pack it in. Some days you feel like you are going nowhere. Some days, you get so many distractions that you just don't even get out of starting gate!

I've had as many of those problems as rest of you. But, like you, if I don't get over it, money does not come in.

Here are some things that have helped me, and I trust will help you as well.

---> Analyze problem. Maybe you have a habit of sitting around until inspiration hits you. Maybe you just like to read paper before you start your work. Whatever it is, find out what is slowing you down. Once you know that, rest will be a lot easier. Take it from me. My motto is -- Never put off 'til tomorrow what you can put off 'til day after tomorrow.