The landing page or entry page of your visitors is most important page to your website. This page is likely to be your home page if you happen to be promoting your website www.yourdomain.com more often than your other sub-directory pages as in www.yourdomain.com/sub-directory-page.
Your visitor, who happens to be a very busy individual, is not very likely to stay for more than a minute if you fail to capture his attention once he lands on your website. When your visitor lands on your page, he or she is likely to have thought “What is in it for me?” You must be able to capture his or her attention on what is immediately visible before he or spends more time browsing your website.
So what information you put above fold is crucial. Above fold means what appears on screen in browser, without need for your visitor to scroll down or to right of your sales page.
Here are 6 easy ways to create and improve on your landing page:
1. Consider having an opt-in box or box to capture your visitor’s email contact on entry page.
It is recommended to have an opt-in box at all cost. Statistics show that your online customer needs to visit your website at least 7 times of exposure before he or she purchases anything. Therefore, your single most important job is to capture his or her contact information. You can then maintain email contact and remind him or her to visit your website again.
2. Make your opt-in box visible. Some examples on how to make it visible include:
*Choose a background colour for subscription box to make it stand out. You are in fact, creating a visual to draw your visitor’s eyes to opt-in box.