I’ve got a surefire formula to get you unstuck and on road to generating more profitable product ideas than you can handle.

First, let’s talk about real reason people hit a blank wall when they start brainstorming. The sad fact is that our brains are a bit lazy.

The human mind hates sustained concentration and always seeks shortest, quickest and easiest path to solving any problem.

When you sit down with pen and paper in hand and ask yourself, “What product do I want to create?”, you’ve just given your brain an overwhelmingly open-ended question...

The problem is that term ’product” is far too abstract. It includes literally thousands of possibilities. Your mind gets overwhelmed and doesn’t know where to begin.

Think of your mind as a young child on a playground. You want to give him a clear set of boundaries. He can play freely and safely as long as he knows your parameters – but set him loose with command to “do anything”, and he’s likely to run out of your control.

Fortunately, there’s a formula you can use to take control of brainstorming process...

This formula gives your mind something it absolutely loves: order and categorization.

When you use this formula, ideas will come to you automatically. The reason is that you are giving your mind a logical map to branch out from, rather than asking it to start in middle of nowhere.

Are you ready to learn formula for churning out million dollar product ideas at will?

Here it is:

==> Consumer Class + Product Purpose = Winning Idea

Each of above variable represents a set of questions you must answer.

Your answers do not lock you into anything. Instead, they create a series of sub categories to guide you in your brainstorming sessions. These sub categories enable you to open up new tightly defined niches farther you go.

(1) Let’s start with “Consumer Class” variable:

Who is your consumer? Is he/she:

- An individual? - A small business? - A large business? - An end user at home or at work? - A single product consumer? - A bulk product consumer?

Also ask question of what your consumer is interested in, and which market niche he/she belongs to.

(2) Now, let’s look at “Product Purpose” variable:

What is purpose of this product? Is it:

The first thing you need to do is decide on goals for your business. What do you personally want to get out of it? How many hours do you want to work? How many employees do you want to have? How much money do you want to make? The idea here is to get as clear a vision as possible of what your business will look like when it is established so you'll know what needs to be done to get there. For a very clear step-by-step method to do this, I highly recommend a program called E-Myth.