Some of you may be asking "What is "A Call To Action?" Well it's a simple phrase that you would add to your auction description. This phrase should tell your potential bidder what they should do next. I know what your thinking, "Don't they know what to do next?" But really, you do need to tell people what it is you expect them to do. You can not depend on or assume that an auction surfer is automatically going to become a bidder without telling him/her what you want them to do. You need to come right out and tell them to buy. And why they should buy. Here are some examples of phrases you could use to entice that potential bidder to take action now and make a bid.

- Bid Now! Save Money!

- Buy Now and Save on Shipping!

There is a term called "jobber" in retail distribution world, basically this is an individual or business that is accepted at retail distribution centers to purchase a truckload or more of discontinued goods.

Simple Steps to achieve this.

1. Contact major retail distribution warehouses for any of large retailers and arrange to talk with Return Merchandise person in charge of "Load Jobbers". These warehouses can be so immense that they can accommodate 60 or more "jobber’s" who pick up goods on a daily basis.

2. Explain that your business is selling liquidation. Be brief and confident, you don’t have to go to specifics. Their job is to move old stock out of centers, you will help them accomplish this.