How To Choose the Right Ezines For Your Ads

Written by Michael Southon

Do you feel bewildered when you begin an Ezine Advertising campaign?

I do.

Take 'The Free Directory of Ezines', for example. There are over 800 Ezines inrepparttar Directory that accept paid ads. How do you decide which Ezines to place your ad in?

There are several factors that narrow downrepparttar 100969 choice for me.

First, I look atrepparttar 100970 subscriber numbers. If an Ezine has less than 400 subscribers, I move on.

Then I look atrepparttar 100971 Publication Dates. I prefer to advertise in Ezines that are published weekly, or even more frequently; I don't want to wait a month my ad to appear.

Then I look atrepparttar 100972 number of ads that appear in each issue. If an Ezine has more than 15 ads per issue, I give it a miss; I want my ad to be seen.

Then I look atrepparttar 100973 payment method; ifrepparttar 100974 Ezine doesn't accept online payment withrepparttar 100975 major credit cards, I move on.

Then I look atrepparttar 100976 Ad Rates - on a 'blind date' like this,repparttar 100977 most I'm prepared to pay for an Ezine ad is about $20.

Finally, I look at whenrepparttar 100978 Ezine was last updated. Ifrepparttar 100979 Ezine listing is more than 6 months old,repparttar 100980 ad rates have probably gone up, or mayberepparttar 100981 Ezine itself has folded up.

These are all factors that you can use to narrow down your search forrepparttar 100982 right Ezine for your Ads. But it's still a 'stab inrepparttar 100983 dark'.

There's another technique, however, for choosingrepparttar 100984 right Ezines for your ads. Basically, you want Ezines that will give you a high response-rate to your ad. The following technique will tell you this with pinpoint accuracy. I used this strategy a couple of months ago and it produced excellent results.

Three Aspects Should Work Together To Generate Sales

Written by David Hendrjaya

Three main aspects are promotions, website content, and follow-up. Why only three, not five or ten? OK let we explain; Before we continue, there are 1 human psychology that always based their deed is "ware". Peoples are very ware when they make a decision to purchase your products or not.

This psychology could be handle using three aspects above. If you can handle it, you will generate so much sales.

Aspect #1 : Promotions

I used E-zine advertising here as an example, but could be work in another promotion tools. Reason why I used E-zine because e-zine advertising isrepparttar best, could make thousands hits with little money to spend. Second best is Banner Advertising.

Do you know what exactlyrepparttar 100968 job of e-zine? Your e-zine only have one job is generate hits to your main website. Don't try to sell your products in your e-zine, just "push" him to visit your site. Don't hope your e-zine will making sales atrepparttar 100969 first time. Remember! advertisements only a "door" to your website. If they open your "door", that mean your e-zine work good. Than let your website content to handlerepparttar 100970 next job.

Aspect #2 : Website Content

The next job is how-to substantiate your products. This is your website content job. Website content could contain facts, explanations, benefits, testimonials if possible, and comfortable. Peoples who visit your site is one of three types below:

Peoples who just surf your site, they just want to know about your offer (1 % of them will become your consumers) Peoples who interest what you offer in your e-zine and they want to find out more (10% of them will become your consumers) People who really interest and they absolutely need product like yours (20% of them will become your consumers) Than we got 31% of your visitor should purchased your products if your website content could "force" him to buy it. Average hits when you advertising using e-zine are 1% - 10% of total subscribers, even you advertise in "most wanted" e-zine advertising website.

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