In this article we are going to look at thought process you should go thru to choose your domain name.

First of all let's define what a domain name is.

A unique name that represents each computer on Internet. (Some machines do have more than one domain name.) The DNS converts domain name requested by an Internet user into an IP address.

The Domain Name System (DNS) helps users to find their way around Internet. Every computer on Internet has a unique address – just like a telephone number – which is a rather complicated string of numbers. It is called its "IP address" (IP stands for "Internet Protocol").

But it is hard to remember everyone's IP address. The DNS makes it easier by allowing a familiar string of letters (the "domain name") to be used instead of arcane IP address. So instead of typing 64.65.51.245 , you can type www.team-schuman.com. It is a "mnemonic" device that makes addresses easier to remember.

So what makes best internet domain name?

First of all don't pick a name that has nothing to do with your Web site. If you are selling flowers don't pick a name like apples.com. Picking an oddball name makes no sense and it will just confuse your audience.

Don't make your new domain name too long. The longer it is harder it becomes to remember. Can you remember myflowers.com or lookatmyflowerswebsite.com?

Short names are not way to go either. It is to your benefit to try and buy a domain name that has a few keywords that relate to topic of you Web site when possible.

Keyword placement when choosing your domain name is helpful as your site develops a higher placement with search engines. Having name jeffsflowers.com will do better with a search engine than jeffssite.com. With jeffsflowers.com you know I have a flower website where with jeffssite.com you don't know what kind of Web site I have.

PR: The Thrill of a Good Idea

The notion that a business, non-profit or association manager can actually hold a big key to success in his or her own hands IS a thrilling idea!

And it becomes more thrilling as manager actually alters individual perceptions leading to changed behaviors of key outside audiences. Then persuades those external stakeholders to that manager’s way of thinking, helping move them to take actions that allow their department, division or subsidiary to succeed.

The thrill is real when public relations does something positive for those managers about behaviors of very outside audiences of theirs that MOST affect their operation, thus helping achieve those manager’s managerial objectives.

The trick lies in getting a manager’s public relations team members working towards same external stakeholder behaviors so that PR thrust stays focused.

Here’s one blueprint that can help create such a thrilling reality: people act on their own perception of facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action very people whose behaviors affect organization most, public relations mission is accomplished.

Properly employed, this kind of public relations approach can deliver results like enhanced activist group relations; community service and sponsorship opportunities; membership applications on rise; expanded feedback channels; new proposals for strategic alliances and joint ventures; rebounds in showroom visits, as well as capital givers or specifying sources looking your way; not to mention new thoughtleader and special event contacts.

One can also envision improved relations with government agencies and legislative bodies; prospects starting to work with you; customers making repeat purchases; promotional contest overtures, and even stronger relationships with educational, labor, financial and healthcare communities.

However, one potential source of worry must be, who makes blueprint come alive? Will your worker bees be regular public relations staff? Or people sent to you by a parent entity? Or possibly a PR agency crew? Regardless of where they come from, they must be committed to you as senior project manager, to PR blueprint and its implementation, starting with key audience perception monitoring.

Something else to keep your eye on. Simply because a practitioner describes him/herself as a public relations specialist doesn’t mean they’ve bought into whole program. Assure yourself that your team members really believe deeply why it’s SO important to know how your most important outside audiences perceive your operations, products or services. Be certain they buy reality that perceptions almost always lead to behaviors that can help or hurt your unit.