Affiliate Programs to Avoid
Copyright 2003 (c) Rosalind Gardner, All Rights Reserved.
As an affiliate marketer of Internet dating services, I'm always on lookout for good quality dating sites and products to offer my single visitors. Merchants help me out when they let me know about their new products and affiliate programs.
I was therefore thrilled when one of my friendly affiliate competitors got in touch to tell me that he'd started his own Internet dating service and affiliate program.
Having launched a community membership site myself last year, I could fully appreciate huge amount of time and money my friend had invested to develop this new site. He was justifiably proud of his accomplishment and I was excited by prospect of having a product to promote that would benefit everyone - my customers, my friend and myself.
Unfortunately, it didn't quite work out that way.
The first stumbling block was low commission he offered. His top rate was 30%, with no commissions on recurring sales.
This puzzled me. As an affiliate marketer of dating programs, he should have been aware that new sites offer at least 50% on new and recurring sales to entice good affiliates to sign up. If commissions on recurring sales are not offered, then rates on new sales should be increased to between 70 and 100 percent.
In most cases, his affiliate program would have struck out for me at that point. However, as this was my friend's site, it occurred to me that perhaps his product was so unique that potential for high volume sales might offset lower commission. Hoping for best, I continued my review.
When I got to site, first thing I noticed was '6 registered members' prominently displayed at top of homepage. That normally wouldn't be a problem, except for fact that my customers are looking for friends and soul mates. If I send them to a site where there are only six people to meet, they'll likely be disappointed. Worse, by wasting their time, they lose trust in my judgement and then I will lose them as customers.