Don’t think you have what it takes to be able to write a valuable and worthwhile newsletter?
In fact, it's easier to write and get published today than ever before - especially thanks to Internet "revolution." Publishing a newsletter is a great way to increase your visibility and credibility. If you write informative and accurate articles you will be viewed as an authority on subjects you write about, and that will improve your credibility with your potential customers. You can also include in your newsletters relevant links to products or services you sell. There are many genuine opportunities to tempt your readers to explore your web site and products or services further.
So how do you set about writing your own newsletter? The first thing you need to do is decide on a topic that you are interested in and your potential customers would also like to know more about. Then all you need to do is decide if you have enough knowledge on that subject to write confidently about it, and if you don’t, there are ways around that too. Then decide what format you want to use to present information and bingo; you have a winning formula for your newsletter.
Deciding on a topic. You should pick a subject that interests you, and if possible, one that you already know something about. It should also be a topic that is relevant and interesting to your potential customers. It should also be linked to products and services you sell so that throughout your publications, you can refer readers to your web site for further information or relevant products or services.
For example, if you sell second hand cars, you may want to write a newsletter about “What to look for when buying a second hand car” or “Basic car maintenance”, if you sell houses, you may want to write about” Tips for preparing your house for sale”, or “How to profit from buy-to-let market”, etc.
Do you have knowledge? If you don’t feel you have enough knowledge to write on specific, relevant topics, another strategy for producing a newsletter is to ask others to write it for you. Why would an author give you an article for your newsletter? Because they can include their contact information and links to their web pages, that’s why. The more copies of your newsletter that you give away, more traffic they get to their web sites. More traffic equals more sales.
There are many article syndication agencies that take articles from experts in all fields for reproduction in newsletters and on web sites. It’s a great place to start looking for articles you can use and as long as you reproduce them in their entirely, including authors details and links, there will be no problem with copyright infringement. Try typing “article syndication” into a major search engine such as Google along with your particular area of interest and see what comes up.