I'm often asked, "What's best way to build a business when you don't have much money to spend." I never hesitate when I answer. Build your own email list!
A good email list that YOU COLLECTED YOURSELF is worth its weight in gold. My list, that I started with an AOL account and pasting subscriber addresses into Text Pad, now generates six figures in sales every year. I know a consultant who pulls down even more with her home-grown email list. And there's guy who keeps his business humming by sending his thoughts to his list whenever he feels like it, once a month, once every three months, once a week.
None of these people have any special tricks to use a list to generate $17,000 in a weekend (you've probably seen sales pitches that promise that). They simply attract people who are interested in getting their information, put them on their list, and send them good info on a regular basis.
If subscribers don't buy from you now, they will eventually. It's standard to hear from new customers "I've been getting your newsletter for years and figured it was time to buy."
Your email list becomes a continuous source of non-stop sales for you. Want to know how most of successful online businesses stay profitable year after year? They have a good list. Want to know why so many small businesses fold within months of starting? They don't have a list. It's often as simple as that.
How do you get your list? Here are several commonly used ways.
1. The original and most common method to get people to subscribe to your list is to offer information. Offer up a newsletter filled with information of real value to a specific kind of audience. Offer free reports, white papers, or email alerts.
2. When people buy from you, get their email address. Have your order form ask if it's OK to send them valuable information from time to time. Usually half to 80 percent say yes.