But don't make mistake that most businesses do - don't ignore how you treat people who already subscribe to your list or who are already your customers. If you don't give people reasons to stay subscribed, you'll lose them. It's important to not abuse your list (by hitting them with too many ads and too many offers). It's important to appreciate your list (by giving them valuable information they can't get other places). But most importantly, you have to give them some of your personality.

Yeah, give 'em some of good old you. I don't mean you should be an egomaniac. I mean you have to reveal a little bit of what makes you unique and great as a soul. There are tens of thousands of ezines out there. Why should someone read yours? Because of ads? I don't think so. People read ezines that give them valuable free advice, that make them laugh, that make them feel connected to author (like you understand who they are and what they're going through), that make them feel better after they read it.

If you don't buy anything from yahoo's off line why would you buy from a yahoo online? If you're serious about your business you have to show it in your actions. The first action to take is to buy your own domain name and use it for all of your e-mails.

Lets say there's a Bob Jones who starts up an online company. Will you be quicker to buy from him and trust him if his e-mail address is "bob@starpower.com" or if you read an ad from "bobjones711@yahoo.com?" He's same guy, but which address makes you trust him more and believe he's a legitimate business?

Even if you're not ready to put up a site (which you should be if you're marketing online), at least create a professional presentation with your e-mails. They're your main form of communication online and it's main brand people see when you communicate. Everytime you send an e-mail you're advertising. Do you realize this? You'll never make decent money online if your e-mail address ends with "@aol.com."

When you come up with a great name for your site or business get a ".com", not a ".net" or ".info" or ".tv" or ".someotherwordpeopledontthinkoffirst." If you can't get a ".com" for your name, then come up with another name.

Since my main site is www.NetMarketingMastery.com and that's a bit long to type out, I also use www.nmmastery.com for people to get to same site and use sopan@nmmastery.com for my e-mail address.