Sales from your ad - cost of advertising = net profits.

A positive number means you've made a profit from your ad and a negative number means you've lost money. Either your ad or where you placed your ad resulted in a loss.

You then decide to continue advertising if ad was profitable or you evaluate what changes need to be made.

It seems fairly straight forward and logical.

Well there's a third type of advertising which doesn't require that you make a profit from every ad. As a matter of fact, using this method you can build a solid income with ads that break-even.

The key to making money with break even advertising is to promote offers that offer residual income.

What is residual income?

Residual income results when you make a sale that pays you a monthly income. So what type of offers result in residual income?

<> Monthly services such as web hosting or autoresponders

Why do I ask?

Because I've been there.

I could make excuses for not taking action, all sounding good. None true.

But before you quit and decide success on net is for someone else, ask yourself one question.

Is lowly spider any better than I am?

If you're ready to quit after any slight set back, he is.

In words of Loren Eisely, "We live in a world where even a spider refuses to lie down and die, if a rope can still be spun to a star."

Have you hitched your wagon to a star?

Do you have a goal that's bigger than you are?

If you don't, why not?

Don't tell me you don't know what to do. There's more free marketing information information on net than law should allow.

I have a free marketing library at: http://johncolanzi.com/freeware.html