2. Promote Benefits on Sign-Up Page . Enhance subscription value with sample emails, free samples, free report, ebooks etc.

3. Optimize current and archived newsletters for search engines to increase traffic and subscriptions.

4. Include .Send to a Friend. Options . Generate new subscribers with minimal effort if bundled with promotional campaigns.

5. Use Direct Mail and Magazines . Encourage email subscriptions on all print ads.

6. Promote Sign-Ups in Confirmation. Add messages and links to opt-in pages of all confirmation and transaction emails.

7. Include Opt-in Line on Credit Card Receipts.

8. Add Opt-in Message to Warranty and Product Registration Cards.

9. Add Sign-Up Message to Invoices.

10. Display Opt-in Forms at Cash Register . Give them an incentive in exchange to them sharing their email addresses. An approach used by restaurants and retailers to advertise weekday discounts, etc.

11. Add Sign-Up Message to Invoices.

Recent developments on Google front have gotten web marketers and SEO specialists talking even more than usual. What they're talking about is changing Search Engine Optimization landscape. Some of traditional assumptions about what gets good Google ranking have been challenged by things Google has said over last few months -- especially by filing of their most recent patent application.

A number of sensible suggestions have emerged about good SEO practice. Here is one of most important:

1. Don't add links too quickly or all from one or two sources -- Google wants a "natural" linking pattern.

This is not a new suggestion, but Google seems to be prepared to penalize sites which engage in blatant link buying. Clearly this is targeted at services that sell links by hundreds (or thousands). So one month a site has no links, and next month it has 2,000 or 20,000 links from one or two "name" sites. Obviously these links have happened because of link buying.

Is Google trying to discourage all link buying? I don't think so. Links are just a form of advertising, and Google cannot discourage buying advertising without being blatantly inconsistent. Google itself is one of primary sources of purchased web advertising, and it would be a blatant abuse of their dominant position to discriminate against smaller advertising networks who are offering a legitimate service to webmasters.