How To Build Permission Based Email Lists

Written by Andre Plessis

It's never too early to start building your email list, and it doesn't matter if you have 100 subscribers or 100,000! This article will show you how to build your email list quickly and easily so you can start reapingrepparttar benefits of reaching out to your targeted audience. 1. Feature a Sign-Up Form on Each Page of Your Site .

2. Promote Benefits onrepparttar 143272 Sign-Up Page . Enhance subscription value with sample emails, free samples, free report, ebooks etc.

3. Optimize current and archived newsletters for search engines to increase traffic and subscriptions.

4. Include .Send to a Friend. Options . Generate new subscribers with minimal effort if bundled with promotional campaigns.

5. Use Direct Mail and Magazines . Encourage email subscriptions on all print ads.

6. Promote Sign-Ups in Confirmation. Add messages and links to opt-in pages of all confirmation and transaction emails.

7. Include Opt-in Line on Credit Card Receipts.

8. Add Opt-in Message to Warranty and Product Registration Cards.

9. Add Sign-Up Message to Invoices.

10. Display Opt-in Forms atrepparttar 143273 Cash Register . Give them an incentive in exchange to them sharing their email addresses. An approach used by restaurants and retailers to advertise weekday discounts, etc.

11. Add Sign-Up Message to Invoices.

12. Promote Your Email/Newsletter in Articles. Include a reference and link to your newsletter on articles in trade and other publications.

Give the folks at Google What they Want

Written by Rick Hendershot

by Rick Hendershot, Marketing Bites

Recent developments onrepparttar Google front have gotten web marketers and SEO specialists talking even more than usual. What they're talking about isrepparttar 143205 changing Search Engine Optimization landscape. Some ofrepparttar 143206 traditional assumptions about what gets good Google ranking have been challenged by things Google has said overrepparttar 143207 last few months -- especially byrepparttar 143208 filing of their most recent patent application.

A number of sensible suggestions have emerged about good SEO practice. Here is one ofrepparttar 143209 most important:

1. Don't add links too quickly or all from one or two sources -- Google wants a "natural" linking pattern.

This is not a new suggestion, but Google seems to be prepared to penalize sites which engage in blatant link buying. Clearly this is targeted at services that sell links byrepparttar 143210 hundreds (or thousands). So one month a site has no links, andrepparttar 143211 next month it has 2,000 or 20,000 links from one or two "name" sites. Obviously these links have happened because of link buying.

Is Google trying to discourage all link buying? I don't think so. Links are just a form of advertising, and Google cannot discourage buying advertising without being blatantly inconsistent. Google itself is one ofrepparttar 143212 primary sources of purchased web advertising, and it would be a blatant abuse of their dominant position to discriminate against smaller advertising networks who are offering a legitimate service to webmasters.

As I readrepparttar 143213 situation, what Google is trying to do is safeguardrepparttar 143214 integrity of their search results by ruling out massive overnight link purchases. We're talking thousands of links here. Without these safeguards, search results can be dramatically skewed byrepparttar 143215 practice of buying large chunks of links. There is clearly something wrong with a system that claims that link popularity is an indicator of site quality if a site suddenly has thousands of inbound links when just a week ago it had none.

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