I would be willing to bet that just about everyone today recognizes this slogan.

Branding is process by which you associate in peoples minds a name, slogan, or logo with a product. Included in association are all of ideologies for which your business stands for. For instance, suppose you own a publishing company called "The Writer Writes", with a particular type of fountain pen and paper as your logo. You focus all of your efforts only on resources for writers who want to develop a strong literary style writing only about what they know as fact. Over time, your logo and name will automatically conjure up images of a place to go to publish your informative writing. You have "branded" your business. The power is now simply in logo and name. Simply plastering your logo everywhere you can find is advertisement enough.

So, how can you brand your business?

(1) Try giving away free reports and articles. Because everyone is looking for content, and everyone will take something that is free, you really can't lose here. Better yet, this technique is viral, meaning that your articles and reports will frequently be passed from person to person.

(2) Stick with a slogan, logo, and theme. Don't keep changing things around. Remember, branding involves memory. You want people to remember you and your site. Don't make them work for it.

(3) Hold contests for free giveaways. We all live our life to some degree on hope. By holding contest, with no strings attached, people will flock to sign up and at same time will be exposed to your business name and logo.

Why write? Well, of course you can spend lots of money to drive traffic to your site with absolutely no guarantee that you will obtain a single sale. Moreover, most of traffic, although targeted, may leave your site and forget it ever existed. Writing puts you personally, your site, and your products/services within same framework as a well-honed opt-in list of subscribers. People remember you, learn to trust you, eventually purchase from you, and most importantly return to purchase again and again, as long as you continue to offer what they need.

"So how can I simplify what seems to be arduous task of writing", you ask?

Try this:

(1) Take out pen and paper and go someplace quiet where you can trigger creative side of your brain. (Yes, I said pen and paper. Don't sit in front of computer for this exercise.)

(2) Sit back and think for a moment about your online home business. What do you offer? What have you learned so far about building traffic? Have you noticed any patterns for certain promotion methods that work? What about anything that can be considered well needed advice to others just starting out?

(3) Now write down first thoughts that come to your mind. Don't edit. Your not at that stage yet. Just write ideas, and do this for several minutes, or until you have at least a single page filled up.