Let's talk about what keyword density is and how to improve your keyword density on your web site. To improve your keyword density ratio there are three parts that we will need address.
Part 1: Content
When it comes to Search Engines content is king! Yes king! Search Engines want web sites that are rich in content. Content is words that are embedded in text on your web site. Your keyword density ratio is one of most important ingredients of getting good Search Engine rankings and influences Search Engines on how to rank your web site accordingly.
For those of you who are not sure what keyword density is and how Search Engines use it to configure their ranking structure, let me explain. Keyword density is total number of times your keywords appear within content of your web page, including text, hyper links, and ALT tag of your images. I will explain each of them so you will have a clear understanding of principles. Your keyword density is measured by a simple mathematical formula that is used to configure your keyword density ratio.
To configure your keyword density ratio you must take number of times a keyword appears in content of your web site, divide it by total number of words and that's your keyword density ratio. I will give you a quick example of keyword "Marketing":
The keyword "Marketing appears 47 times in text on your web page and if you have 315 words on your web page, your keyword density ratio would then be 15%.
Obviously higher your keyword density is, greater influence you'll have getting Search Engines to give you a better ranking. Becareful though, you don't want to over repeat same combination of words and/or sentences just to increase your keyword density. Your website could end up looking like a broken record.
Part 2: Hyper Links
How many times have you seen links that say "Click Here"? A lot huh! If you are currently using this type of linking or going to be linking, then you want to pay attention, because this is really important to your keyword density ratio. I am going to use my web site for these examples so that you can understand clearly.