How To Be An Internet Marketing ChampionWritten by Sopan Greene, M.A., www.NetMarketingMastery.com
How bad do you want to make money on internet? You know thousands of people are doing it and maybe you've had a little success. But do you really want your own business operating 24 hours a day making money for you?If you don't then why are you reading this? You must know that you can do this or you would be off investing your time in watching TV or building an ant farm right now. We all know that many people have created successful internet businesses with little or no money. I guarantee you that all of these folks started out with positive attitudes and their minds focused on winning. So what makes attitude of a champion work online? It's simple. There are a few things that you should be doing to market like an Internet Marketing Champion: 1. You have to LOOK for what's missing and then provide it. Focus on SOLUTIONS. Not only what people need, but if you want to sell well you have to give people what they want. You will be much more successful by selling products that are interesting to you. Before you create a product do research to make sure that people want to buy it. Even if you know they need it. People spend most of their money on what they want, not what they need. Do you see people spending more money on sodas and beer they want (that make them unhealthy) or health food that they need to be healthy? If you don't have money to pay your bills and you really want to go to see a movie do you go to movie or save cash for bills you need to pay? 2. You have to do what other people don't want to do. Obviously you and I are entrepreneurs so we already find creative ways to build our businesses. You already know about basics: classifieds, search engine placement, submitting articles, publishing your own ezine, building your own opt-in list, etc. But are you doing all of these extra things to build your business? - Marketing offline - Testing different sales letters to see what works best - Studying copywriting masters and copying their killer ads and sales letters - Having a Successful Internet Marketer review your site copy and layout to help you maximize sales to your traffic - Spending 90% of your time on marketing - Marketing at least an hour a day - Studying direct marketing as well as internet marketing - Going to internet marketing seminars - where true secrets are revealed by people making most money - Using e-bay to advertise your site and sell your products - Reviewing and updating your business plan monthly
| | Creative, Inexpensive, and BIG Value Marketing Gift IdeasWritten by Catherine Franz
"Tis season to be jolly!" A great attitude is easy to have when you design your gifts with a lot of thought and don't allow experience take you to cleaners.One of traditions I like at this time of year is remembering all people that were there for me this past year. Especially those that didn't receive anything in return for it -- in smallest or largest way. Meaningful gift giving does not have to be expensive. In fact, some of most precious gifts are ones that cost very little, but mean a great deal because of time and effort it took to select, or create, and mail. Here are eight ideas I have used over last few years. You can use these as Christmas gifts; add them to your "leave-behind" marketing package, a referral thank you, or "thanks for helping me" gift. It does make a difference if your logo or advertising information is on gift. It does affect perceived value on their part and can make a difference in your relationship. Make choice to add your information or leave it off with their perception in mind. Remember, marketing is all perception and not product or service. 1. Purchase discontinued note card sets from Hallmark and other card shops during year. If you call and ask your nearest store as to time of year when they discount "previous season" items, they will gladly tell you. You can save from 50% to 75% on these items. 2. Create a logo candy jar. You can purchase candy jars with different seasonal markings. Then create a stencil with your company logo or web site address (I prefer web site address). You can buy stencil supplies and empty candy jars at your local craft store like MJ Design, Michaels, or online. They sometimes have mailing boxes to match. Add a bow with your business card. Keep jar nice so they want to keep it out in open for that season. Jars for Easter season are great with miniature eggs in them and are not likely to get completing jars from other suppliers. After dinner mints are great for contents. If you return frequently, bring a refill with you. 3. Give a business journal. Borders and Barnes and Noble have all sorts of sizes and designs. For business journals or marketing journals, I usually buy 8 ½ x 11 size (usually under $10) at Borders and then I write three or four marketing ideas in journal that specifically apply to them.
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