How To Avoid These Ten Costly Search Engine Mistakes

Written by David A. Bailey, Jr

If you have a website then you already knowrepparttar importance of traffic. Traffic is to Internet marketing as location is to real estate. It'srepparttar 149078 only thing that really matters. If you cannot generate targeted visitors to your site, you will not make any sales.

Usuallyrepparttar 149079 owner or designer ofrepparttar 149080 website isrepparttar 149081 person designated to drive traffic torepparttar 149082 site. The chief ingredient in generating traffic isrepparttar 149083 search engine. Of coarse, you can use advertising, but it's going to cost you. Usingrepparttar 149084 search engines to generate targeted (interested in your product) traffic isrepparttar 149085 least expensive method known.

Unfortunately, many website owners do not understandrepparttar 149086 importance of search engine visibility, which leads to traffic. They place more importance on producing a "pretty" website. Not that this is bad, but it is really secondary to search engine placement. Hopefully,repparttar 149087 following list of common mistakes, made by many website owners, will help you generate more targeted traffic to your site...after all, isn't that what you want.

1. Not using keywords effectively. This is probably one ofrepparttar 149088 most critical area of site design. Chooserepparttar 149089 right keywords and potential customers will find your site. Userepparttar 149090 wrong ones and your site will see little, if any, traffic.

2. Repeatingrepparttar 149091 same keywords. When you userepparttar 149092 same keywords over and over again (called keyword stacking)repparttar 149093 search engines may downgrade (or skip)repparttar 149094 page or site.

3. Robbing pages from other websites. How many times have you heard or read that "this isrepparttar 149095 Internet and it's ok" to steal icons and text from websites to use on your site. Don't do it. Its one thing to learn from others who have been there and another to outright copy their work. The search engines are very smart and usually detect page duplication. They may even prevent you from ever being listed by them.

4. Using keywords that are not related to your website. Many unethical website owners try to gain search engine visibility by using keywords that have nothing at all to do with their website. They place unrelated keywords in a page (such as "sex",repparttar 149096 name of a known celebrity,repparttar 149097 hot search topic ofrepparttar 149098 day, etc.) inside a meta tag for a page. The keyword doesn't have anything to do withrepparttar 149099 page topic. However, sincerepparttar 149100 keyword is popular, they think this will boost their visibility. This technique is considered spam byrepparttar 149101 search engines and may causerepparttar 149102 page (or sometimesrepparttar 149103 whole site) to be removed fromrepparttar 149104 search engine listing.

If You Build It They Will Come Does Not Apply

Written by Tina Boyd

"If you build it they will come" does not apply to websites, so a web developers services shouldn't stop with design. Your website is useless if no one comes to visit it. Your developer should be able to advise you onrepparttar different methods that you can use to market your website, and to help implement those tactics that would work best for your site. Not every site can be listed inrepparttar 148975 top 10 listings. Some may need to look at Pay Per Click marketing, or purchase listing space from directory sites.

Your developer must examine your goals and marketing budget, and then research your internet competition to help you determinerepparttar 148976 best course of action for your website. They should be willing to educate you aboutrepparttar 148977 different marketing methods available, assisting you in choosingrepparttar 148978 website marketing methods that are appropriate for your business.

What is “Search Engine Optimization?”

There are sneaky ways to achieve a high search engine ranking, but internet marketing doesn't use tricks or lies to make it happen. When a search engine catches a site using deceptive practices they blackballrepparttar 148979 site, which means there is little to no hope ofrepparttar 148980 site ever achieving a high ranking.

Ethical Search Engine Optimization Internet Marketing is an intense process consisting of research to determinerepparttar 148981 best keywords for your site, laying outrepparttar 148982 site in a manner that search engines prefer, adding special hidden tags that search engines look for, researching reciprocal linking, all while maintaining a high quality appearance forrepparttar 148983 "human" viewers of your site.

The upside of Search Engine Optimization is that you pay for it once, as opposed to PPC. This is provided search engines don't change their rules. With a consistent, long term marketing plan you can, inrepparttar 148984 right situation, shoot torepparttar 148985 top.

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