How To Avoid The Three Most Common Budgeting Mistakes People Make When Planning a Web Initiative

Written by Frank Cowell, CeM


As we all know, times have changed. Websites have become an absolutely fundamental component to nearly any business. But, while most companies set aside money for website development, they often overlook several key components. As a result, they either far exceed their initial budget or are unhappy with their Website's result.

Many web firms purposely leave these crucial portions ofrepparttar budgeting process out, so they can 'hook you' inrepparttar 141027 beginning, and then get more money asrepparttar 141028 process continues. Obviously, this makes creating a budget allrepparttar 141029 more difficult.

The good news is that there are some guidelines to help you ensure that your web project is a complete success. The following three components of website development arerepparttar 141030 most overlooked in early development and budgeting phases. Considering these three aspects of website development will help you ensure your website exceeds your expectations, but not your budget.

1. Extended Photography and Artwork.

When budgeting for web projects, companies usually forget to budget forrepparttar 141031 purchase of professional photography. Your graphic design department at your company or web firm will provide you with an overall website design calledrepparttar 141032 look-n-feel. Typically, their job doesn't include designing each page of content.

The look-n-feel templates usually have a content area whererepparttar 141033 implementation team will incorporate content. You will need to include artwork atrepparttar 141034 top ofrepparttar 141035 page to provide a nice visual to coincide withrepparttar 141036 content.

Another example of where you would use photography or artwork is where you have a page of content that talks about a unique process your company uses. Spelling outrepparttar 141037 process in text format is good. A nice visual to represent that process in conjunction withrepparttar 141038 text is even better. This visual was likely not part ofrepparttar 141039 design team's original goals when designingrepparttar 141040 look-n-feel for your site.

Budgeting for extended artwork and photography:

a) When developing your project's site map, be sure to look at each top level page as its own homepage for a given section. Your website's homepage has a strategic layout that incorporates a nice balance between design and copy, and so should each top level page. (Top level pages arerepparttar 141041 initial pages in your site's main navigation areas.)

b) Once you designate what pages are top level homepages, define overall goals of that page/section. What do you want your visitors to learn about? What'srepparttar 141042 strategy for that section? What overall branding and feeling should be conveyed? Document this information and make sure your web or eMarketing firm knows about this additional design work atrepparttar 141043 outset if they haven't already talked to you about it.

c) A resource for cost-effective stock photography that we like to use is iStockPhoto.com. iStockPhoto.com has a wide range of royalty-free photography to choose from at very reasonable prices. The only drawback is that you may use a photo that is in-use by another company; therefore, it?s not unique to your company. This is an option you must weigh. Unique photography will cost quite a bit more, but if you are a larger companyrepparttar 141044 expense may be justified. Smaller companies should definitely consider iStockPhoto.com.

2. Copy / Content

There's nothing more disheartening then getting torepparttar 141045 end of your web project and realizing you don't have enough copy to fill your website. I have personally seen web projects have everything complete other than copy only to watch companies delay completed projects for months while they try to write their own content. Consequently,repparttar 141046 project is not only delayed, butrepparttar 141047 copy is usually short and weak.

Well written copy is essential for any website, because it grabsrepparttar 141048 reader's attention and provides cohesiveness throughoutrepparttar 141049 site. It is also essential for search engine optimization and marketing. If you don't have a copy writer on staff at your company, make sure your web firm understandsrepparttar 141050 importance of good copy and helps you budget for it.

Budgeting for copy writing:

a) When you create your site map, in addition to designating which pages are top level homepages, designate which pages you already have sufficient copy for and which pages you don't have sufficient copy for.

b) Meet with a professional copy writer if you don't have one in-house. Atrepparttar 141051 meeting discuss each area of copy that you have, where it will go and what you are missing. Make sure you give themrepparttar 141052 copy you already have so they can polish it as part ofrepparttar 141053 final deliverable and ensure that all copy is inrepparttar 141054 same 'voice.' Ideally your web or eMarketing firm will have a copy writer on staff to coordinate this withinrepparttar 141055 project and provide strategy recommendations.

Who is watching You?

Written by By Val .K.


Which is your preferred reality TV show: Survivor, Real World, American Idol, The Bachelor and The Bachelorette, Big Brother, Dog Days, Starting Over, or Temptation Island? Or is it Paradise Hotel, Playing it Straight, Mad Mad House, Love Cruise, Last Comic Standing or Next Action Star? Would you prefer Road Rules, My Big Fat FiancÚ, Forever Eden, Fame, Both Camp, orrepparttar longer name Beg, Borrow and Deal? How about The Apprentice, Top Model, Rebel Billionaire, Extreme Makeover, I Want a Famous Face, and Fear Factor. Consider a more bizarre list: Queer Eye forrepparttar 141003 Straight Guy and Queer Eye forrepparttar 141004 Straight Girl, Can You Be a Porn Star?, Wife Swap, and Murder in Small Town X. Becauserepparttar 141005 list is long, I had to abridge it. What an abridgement! So, forgive me if I excluded your favorite.

It appears, nowadays, that everyone has a new concept for reality TV. (Next season watch out for these new shows coming your way: The Cut, Rock Star, Fire me . . . Please.) But not all new concepts make it to TV land. Some, likerepparttar 141006 dream conquests of Hannibal and Napoleon, are writ on water. Forrepparttar 141007 other day while browsingrepparttar 141008 Web, I came across these "new" ideas for reality TV shows, which might never see daylight: Ultimate Reality, World's Scariest Prostitute Chases, World's Most Uneventful Videos, Middle School Blind Date, Rent-a-Cops, When Hobos Attack, Joe Heterosexual, Accountants, The Saddams, Meet my Internet Stalkers, I'm an Online Gamer. Since everyone is coming up with their own concepts for reality TV, I shan't be undone. So here are mine: Tax Evaders and My neighbors,repparttar 141009 Terrorists.

The proliferation of reality TV shows only highlights their popularity—they are over a hundred of them running on cable alone. And their ratings are enough to make TV producers dream up more. For a decade running, out of 20 most viewed television programs 11 are reality shows. Likerepparttar 141010 smash hit among reality buffs, Big Brother. But little dorepparttar 141011 many fans of these shows realize its allusion to Orwell's classic novel, 1984, whererepparttar 141012 machinery of a totalitarian state, personified by an anonymous "Big Brother," overseesrepparttar 141013 lives of its citizens. Inrepparttar 141014 book spy cameras were every where—inrepparttar 141015 bathrooms, in bedrooms, and at places of work!

Inrepparttar 141016 days of yore spying wasrepparttar 141017 sole reserve of Intelligence agencies. Likerepparttar 141018 American CIA,repparttar 141019 British MI6,repparttar 141020 Israeli Mossad, andrepparttar 141021 defunct Soviet Union's KGB. Now, anyone who hasrepparttar 141022 right tools and a little time could play "Big Brother." Like in, Thailand, Asia, where peeping-Toms run amok and famous actresses and ministers are filmed having sex in their own boudoir, and beamed live to viewers all overrepparttar 141023 country. (The Clinton / Lewinsky fiasco was sissy stuff.)

And not too long ago in Spain, a man was caught byrepparttar 141024 Spanish police for spying, and stealing people's data through their webcams. Scary? I have heard worse. Because you can also be spied upon through your computer monitor.

Paranoia appears to be necessary in today's brave new world. Because privacy is nix. Hear this from Andrew Shen, a privacy analyst atrepparttar 141025 Electronics Privacy information Center (EPIC): "Most people haven't fully grasped how everything that you see or do onrepparttar 141026 Internet is recorded and stored somewhere." Or this more harrowing remark from Scott McNealy of Sun Microsystems: "You already have zero privacy—get used to it."

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